Do Social Shares Really Matter for Ranking?

Posted by webzaa on August 6th, 2019


Are you spending time and resources promoting your content on Linkedin, Facebook, Twitter, and other social networks in the hopes of boosting your search engine rankings?

Actually, there is plenty of evidence that social signals such as likes and shares are related to your ranking. You can see it here for yourself.

Despite what Google says, Searchmetrics’ white paper on ranking factors is clear: The correlation between social signals and ranking position is extremely high.

In this guide, we’ll share the latest advice on the relationship between social media and SEO, and what you require to do to get search ranking benefits from your social presence.

Google is a lot more about their algorithm. The general consensus is that social signals are a correlative factor to high SEO rank in Google.

Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations?

Some SEO Agency in Mumbai believed that Google was somehow factoring social share counts into the algorithm like links (though not with nearly the same amount of weight). Always controversial, the number of social shares a page accumulates tends to show a positive correlation with rankings. Although there is strong reason to believe Google doesn’t use social share counts directly in its algorithm, there are many secondary SEO benefits to be gained through successful social sharing.

There’s one more thing to know about social media and SEO ranking. Though it often seems like it, Google’s not the only game in town when it comes to search. This matters because if you care about search traffic from Bing, then you will definitely need to optimise your social media presence.

Need regularity in your posting. Content moves so fast on social media regular posting is necessary to keep your brand in the minds of your audience. The regular posting also makes it more likely that social media channels will show your content more often. Shoot for at least three postings a week for each channel if you’re new, but many businesses try to post something every day if they can.

If you want to learn more about relationship between social media and SEO you might consider our Social Media Marketing Agency in Mumbai.

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webzaa
Joined: September 1st, 2018
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