Vitamins and Nutrition Supplements Market Thriving on Healthy Diet Trend

Posted by Lohitha on August 7th, 2019

IndustryARC experts have researched on the vitamins and nutrition supplements market and evaluated its value as of 2018 to be around billion to billion. And, the market is projected to grow at a CAGR of around 5.2% to 5.6% during the forecast period of 2019 to 2025. This information is revealed in a recent market research report titled, “Vitamins and Nutrition Supplements Market: By Vitamin (A, B, C, D, E and K) By Nutritional Supplements (Amino acids, Minerals, Others) End Users (Infants, Athletes, Gymnasts, Body Builders, Others) & By Geography - Forecast (2019-2025).”

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Vitamins and Nutrition Supplements Market: Leading Segments

Hypermarket and supermarket distribution channel held a dominating share in the vitamins and nutrition supplements market among other distribution channels in 2018 and the segment demand is projected to grow with a CAGR of 2% to 3% over the forecast period 2019 to 2025. North America held a major share of around 34%-38% in 2018. Use of vitamins and derivatives has increased in pharmaceutical products as they have the potential to cure various metabolic syndrome diseases. Prominence towards preventive healthcare has increased the demand for value-added products. Owing to the problems such as nutritional orthopedic problems, nutritional supplements for patients suffering from heart diseases, and child nutrition; for sports nutrition are increasing the demand for the vitamins and nutrition supplements market in this region.

According to the American Chemical Society Organization, annual sales of vitamins and nutrition supplements sales reached billion annually in 2018. Vitamins and nutrition supplements market increasing demand for a personalized approach for wellness is driving innovations in the field of sports nutrition and health management. Natural food supplements will continue to dominate, particularly those that claim benefits for weight management and sports performance, such as complex carbohydrates, particularly seeds and grains, and healthy fats. In addition to a balanced diet, individuals need more nutrient supplements depending on their situation. For example, pregnant women, older adults, and people who are food insecure are at increased risk of nutrient deficiencies. Moreover, vitamin E capsules are used in maintaining proper hair growth. All the aforementioned factors will propel the growth of the vitamins and nutrition supplements market.

The majority of adults in the United States take one or more dietary supplements either every day or occasionally. These dietary supplements include vitamins, minerals, herbals and botanicals, amino acids, enzymes, and many other products. Dietary supplements come in a variety of forms such as traditional tablets, capsules, and powders, as well as drinks and energy bars. Additionally, it comprises of some other substances such as polyphenols, plant pigments with a useful biological effect. Many vitamins can cure various problems, for instance, Vitamin C can improve the immune system, Vitamin D strengthens the bones, and vitamin A improves the vision and so on. Such benefits of various vitamins is shifting public interest towards the consumption of vitamins and include them in their diet in order to prevent all their health problems. These factors will a have positive impact on the growth of the vitamins and nutrition supplements market.

Vitamins and Nutrition Supplements Market Trends

For many women, it is difficult to reach an adequate nutrient intake, even with a healthy diet. Combining the right levels of essential minerals, vitamins, and trace elements, Elevit provides a developing baby with optimal nourishment and growing conditions. Elevit is recommended to be taken at least one month before pregnancy to ensure that protective micronutrient levels are reached during pregnancy and while breastfeeding.
The combination of use of self-monitoring devices and direct-to-consumer genetic testing, easy remote access to medical consultations is transforming prevention. This provides a great opportunity for vitamins and dietary supplements industry to connect with consumers closely to better match their needs as well as create more partnerships with health facilities around prevention.

Vitamins and Nutrition Supplements Market Competitive Landscape

Some of the key companies identified in the report that are currently holding majority shares in the global vitamins and nutrition supplements market are: E.I. du Pont de Nemours & Co., Bayer AG, Koninklijke DSM N.V., Archer Daniels Midland Company, BASF SE, Glanbia PLC, Herbalife International of America, Inc., NBTY INC, Reckitt Benckiser Group plc, NutraMarks Inc., Pharmavite LLC, and Others.

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