Cross-Platform App Development: How It Can Benefit Your Business in 2019

Posted by emilywoods on August 7th, 2019

What is the most commonly used electronic device in the world?

If someone asks you this question, You’ll immediately say smartphones without even a hint of hesitation. Yes, smartphones are undeniably the single most used electronic device in the world.

There are more than 5 billion smartphone users in the world. And more than 90% of their smartphones usages are through mobile apps. These trends have opened up a wide range of opportunities for business organizations. There is not a better way to divert the user's attention to your business other than mobile apps.

That being said, bringing all these users under a single umbrella with a mobile app is a challenging task as different users have diverse preferences when it comes to mobile platforms and operating systems. So an app that is available only for a single platform, definitely won’t have universal acceptance. In order to satisfy all the users, it’s always best to go with cross-platform app development.

What is the cross-platform app development?

Cross-platform app development refers to the practice of developing mobile apps for users of various mobile platforms. Generally, most smartphones fall under two platforms.

  • Android  
  • iOS

The apps that are installed on these platforms are called native apps. But mobile app development also includes web apps and a hybrid of web and native apps. So cross-platform app development approach can fill all these slots at one go.

The benefits of cross-platform app development

Wider Audience

The success of an app is evaluated by the number of its users. So the best way to expand the visibility of an app is to develop an app that is available for all users regardless of their smartphone types and platforms. So a mobile app development company can target all these users by developing a single app through cross-platform app development approach.

Uniform designs and functions

The app should look and function the same way in all devices and platforms. Even If the users switch their phones and versions, the app should provide a familiar experience them every step of the way. The cross-platform app development approach enables this universal acceptability for the apps.

Faster development

Traditionally developing an app for various platforms via separate source codes and platforms takes a lot of time and effort. But cross-platform app development uses the same source code for all platforms. So that automatically expedite the development process by 3 times platforms compared to the traditional method.

Reusable codes

In a cross-platform app development approach, the code used for developing an app can be used again. So a mobile app development company doesn’t have to come up with different codes for different platforms.

Reduced Costs

Cross-platform app development method can reduce the costs required in developing, deploying and maintaining an app immensely. a mobile app development company uses the same code for all platforms thus reducing the costs in hiring different users for developing apps separate platforms. The updates for apps are also automatically synced across all platforms. If bugs are found in common source code, it requires only a single fix for all platforms.

Cross-platform mobile app development tools are found to be the best approach for mobile app development companies to produce high-quality mobile apps with minimum costs, time and efforts.