Why Is My Pay-Per-Click Advertising Not Working?

Posted by Get Found First on August 7th, 2019

Pay per click advertising can be a tricky business. If you are managing a Google Ads pay-per-click account on your own, or if you are currently working with a management team for your marketing and they are not pulling in the results that you are hoping for, there could be very valid reasons why. Pay-per-click requires good, solid strategizing to get optimal results and needs to utilize Google best practices to get the type of performance that will out-rank your competitors. Effective Google Ad marketing will use financial goal markers to make efficient optimizations and changes to your campaigns. If your pay-per-click ads are costing more than you are getting out of them, you should be asking “why?”

Get Found First is a world-class PPC Management company that has found tried and true methods of managing successful PPC ad campaigns. Here are three main ingredients to successful Google Ad marketing that will drive the best results and increase your overall ROI!

Thorough Understanding Of Your Company And Your Company’s Financial Goals  –  If you are a business owner who is running your own Google Ad campaign, then you may have this one down. Still, many business owners have a difficult time setting financial goals and describing the type of growth they want to invest in. Without an accurate view of the future of your business, it can be difficult to get ads up and running. You have to have a destination to create the road to it.

If you are currently using a PPC Management company, they should have a very clear understanding of your vision for your company, what financial success looks like to you, who your audience is, how your industry is and who your competitors are. Without this information, they cannot effectively locate your target audience and dominate the industry.

Google Best Practices – Anybody can run a Google Ads campaign. But not everybody can run it with Google best practices in mind. Google has “rules” when it comes to PPC advertising. From bidding strategies to conversion tracking, Google has preferences. Following the Google best practices can help improve your ad position and get your ads shown more often – and those practices are not always JUST related to the Google ads campaigns. Google will rank your ads based off of how visitors interact with your website, the responsiveness of your website and much more. Without using the “best practices” your competitors can easily take your potential clients.

Constant And Consistent Strategizing – Successful PPC ad campaigns do not just get set up and run. They require constant analysis, optimizations, and strategy. There aremany factors to take into account when you are trying to get your ads to show in the first position on the first page of Google so that they get clicked on and your business grows. PPC campaigns will not increase your bottom line if they are set on auto-pilot and left alone.

These three elements are huge keys to running successful PPC campaigns and driving sales. When you work with a team of professionals, like the premier Google Ads Management team at Get Found First, you have a team of professionals on your side that is constantly strategizing and optimizing your account so that you can reach your goals. You don’t have to throw money into a pay-per-click account that is not working. There are solutions and we have answers. Give us a call today!