Is Your Business Runnig Behind? Here's How Tech Can Help

Posted by chrisandrewlegazpi on August 7th, 2019

Papa Diddi’s, a four-year-old ice cream business, is young by industy standards, but it has stayed strong in a saturated food market. Its success may be summed up into three factors: the dedication to creating fresh, new flavors; a penchant for innovation while keeping product quality at its core; and adopting learnings unique to the business.

Paul Perez, founder, owner, and chief ice cream developer, shares some of the lessons he’s learned since putting up Papa Diddi’s:

Professionalize your business, regardless of its size.

“I got a message on the Papa Diddi’s Facebook page — it was a good, long review — from one of the leading food editors in the country. They really liked it, so I knew I had to take [the business] more seriously. That’s when I started to professionalize the ranks, hired better people, and applied systems and procedures [from] my advertising background.”

Papa Diddi’s can be found in four key locations in Metro Manila. While this may seem limited in terms of accessibility for its customers, the brand has managed to maintain its clientele in a saturated market in the past four years. More importantly, this allows Paul to be able to carefully monitor and assure that product quality and standards are maintained at all times.

No matter how big your business gets, stay hands-on.

“A lot of times, people overlook how important some things are: HR, accounting, and finance. One of my key learnings is that it will still end up with you, so you have to be ready to do it. That readiness to take on [anything that needs to be done] should always be there.”

Another lesson for Paul is that he should always be hands-on with his business. This gives him the opportunity to know first-hand any issues or concerns that may arise from the customer’s perspective, as well as from his staff’s, and allows him to find solutions immediately.

Read the rest of the article on Globe myBusiness Academy's website.


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