Pay-TV Traditional to Next-Generation PlatformPosted by industryarc on August 8th, 2019 Pay-TV – Traditional to Next-Generation Platform Pay TV industry made a success story with a growing range of services worldwide. The industry invested actively in infrastructure, innovative products and modern technology to deliver amazing entertainment and communications experience to customers. However, today the Pay-TV industry is experiencing a period of disruption as service providers face sluggish growth and challenges from new business models which is intensifying the competition. Despite low subscriber growth, executives expect competition to level-up intensely in the coming five years. View Full Table Of Content Of Pay TV Market https://www.industryarc.com/Research/Pay-TV-Market-Research-503818 OTT ecosystem: The increasing affinity towards OTT (Over-The-Top) services, along with huge investments in content and technology is giving a great competition. OTT being internet-based model presents cordless on-demand channels with multiscreen viewing, making big waves of on-the-go entertainment. The innovation potential vary significantly among the providers, from region-to-region. It has been observed that innovation capabilities are much ahead in North America compared to rest of the world. Industry need to identify the gap between leaders and stragglers; and in the scenario where least innovative provider can match the average innovator, we can expect a noticeable improvement in the global industry revenue. The pay-tv market is highly fragmented in EMEA and APAC, thus, holding the biggest improvement potential in these regions. Some of the providers have advanced their product offerings by providing innovative features on Set-Top-Box (STB), like the inclusion of 4K videos, IP Connectivity and integration of third-party applications such as Netflix, Amazon Prime videos, and YouTube, etc. In the US about 12 Pay-TV service providers offers the Netflix service in their STB, such as Comcast offers Netflix into its Xfinity X1 STB. In the Netherlands and Switzerland, UPC integrates the Netflix application on its Horizon STB. In September 2017, Netflix and the Orange Group renewed their service distribution contract to extend this agreement to all the countries where Orange is operating. The Pay-TV providers need to focus on following strategies to sustain in the market, Partner with content and technology providers to better analyze the consumer need, and formulate offerings. Develop some mutation in products and services to stand at par with OTT and alike services. Investing in Internet TV and cloud services for time-friendly viewing could be a great leapfrog. Talk to one of our sales representative about the full report by providing your details in the link below: https://www.industryarc.com/support.php?id=18335 Contact Us: Mr. Venkateshwar Reddy
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