Why Progressive Web Apps Are The Future of Mobile Web (2019 Research)

Posted by Mark Volkovich on August 8th, 2019

Introduction / catchy sub-heading here

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics: 

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PWAs just work better than your typical mobile site. Period.

There is no shortage of success stories from nearly every industry vertical highlighting significant improvement in a wide variety of KPIs after PWA implementation:

  • West Elm’s PWA implementation earned a 15% increase in time spent and a 9% lift in revenue.
  • Flipkart, India’s largest e-commerce site, tripled time spent on the site and drove 40% higher reengagement.
  • AliExpress, part of the massive Chinese platform Alibaba, saw conversion rates for new users increase by 104%.

But given the continued momentum and increased support from both Android and iOS, brands have been slow to take advantage of the benefits.

We understand there may be some confusion as to what PWA’s ultimately make possible, which we hope to clear up here. Additionally, we hope to alleviate the fatigue associated with the time and investment needed to get your mobile ecosystem to where it is today. 

Read more: 

1. Best Choice for your next App development- React Native or Flutter? 

2. Are apps the answer, or is your website enough

3. Best practices for documenting your project

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Mark Volkovich

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Mark Volkovich
Joined: July 30th, 2019
Articles Posted: 14

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