Thinking of Releasing New Merchandise for Your Company? Try These Three Out

Posted by Garith Bell on August 12th, 2019

Big brands have already established a following with their customers. It is like no matter what they hand them, they will surely buy it only because it has its brand on it. For example, most fast-food chains do not merely sell food nowadays. They also sell shirts, toys, and even umbrellas for their customers to use. Some of the merchandise they offer are prizes when their customers continue to buy from them, hence becoming a great marketing strategy. A few also get noticed for their merchandise and not for their products. This is proof that however we look at it, merchandise helps boost marketing operations. If you want to sell some for your own company, you can check out companies like www.fyldepm.co.uk. Here is some great promotional merchandise that you can consider.

Shirts

Whenever a brand sells shirts, at least one person is willing to buy one. Shirts are fundamental to our living, and people use them to show off these days. Now, having a shirt that is only sold by your company and is only for a limited offer can boost someone’s ego. People can share them online with the world. They make the wearer feel unique when they wear something that is a limited edition. But this will not work if the design of the shirt is objectively ugly. Hence, you need to hire an artist or a graphic designer who can give your company shirts some unique designs that make people genuinely want to buy them.

Backpacks

People need backpacks for their everyday activities, so people will genuinely need to have your bags, and you can include your company logo or mascot. However, backpacks are merchandise that will only sell to adults when the design is outstanding, so better market backpacks to younger people. If you have a mascot that can pass off as child-friendly then you can take advantage of that and put it at the front of the backpack so, kids will want and use them. Make sure, however, to have it customised by your supplier.

Umbrellas

In this age of rapid climate change, we cannot just expect it to be sunny all day even if our mobile weather application told us it would be. Rain can occur without warning, so you should equip your customers with umbrellas. Surely, if your company sells something which can be used for unforeseen circumstances, customers will buy it. However, it will be more effective if you make umbrellas part of a raffle that your company promotes. You can even have a promo like if they buy five consecutive times in your shop, then they can get a free umbrella.

Selling merchandise apart from your products can help boost your customer following for your brand. So, investing in promotional merchandise, even though it forces you to spend a bit more, can be very rewarding.

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