Turkey Professional Hair Care Market is anticipated to hit 4.72 million

Posted by Lohitha on August 13th, 2019

According to the new market research report by IndustryARC titled “Turkey Professional Hair Care Market: By Product (Coloring, Perming & Straightening, Shampoo, Conditioning, Styling and Hair Treatment); By End Use (Bridal, Salons and Entertainment); By Distribution Channel (Online, Hypermarkets, Retailers, Pharmacies, Mono Stores, Direct, Distributors/Wholesalers, Others); By Geography – Forecast (2018-2023)”, the market is driven by the favorable socioeconomic factors alongside increasing consumer awareness.

View Full Table Of Contents Of Turkey Professional Hair Care Market:

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Istanbul held the largest market share in the Turkey Professional Hair Care Market

Many international brands have their makeup stores in Istanbul, Ankara, Antalya, Izmir and Bursa. Istanbul and Ankara together account for 54% of the total professional hair salons in Turkey, Istanbul is a big tourist and economic hub it is the most populous city of Turkey and Ankara is the capital of Turkey. Americas region. The key end-users in this region include Salons, Bridal, and Entertainment Industry.

Selected Market Share Analysis done in the full report:

L'Oréal Group is the top cosmetics brand in Turkey as far as professional hair care market is concerned with a share of 26.2%, majority of the hair salons use L'Oréal INOA, Majirel for hair color and Keratase for shampoo and styling
Procter & Gamble is the 2nd top company in Turkey with market share of 10.9%, its brands such as Wella, Clariol and Sebastian are used in many hair salons
Henkel has a market share of 8.5% in Turkey. Schwarzkopf’s Igora color range, Osis styling range and the Bonacure shampoo are few other beauty products to buy in Turkey.
Local manufacturers Adnan Akat Kozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
Other companies in the top 10 include Davines, Kopas Kozmetik, Goldwell(Kao),Aveda(Estee Lauder) and Kirmizigul Group all of them have market share in the range of 2-4%
Other companies in the market are Kirmizigul Group, Kuaf professional, Paul Mitchell Systems, ilkshake, Alfaparf, Artego, Landoll, Earthly Body(Marrakesh),John Frieda, GK Hair, Tibolli, Selective and Compagnia Del Colore

Excerpts on Market Growth Factors:

Styling segment has many local players in the market, the total market size of styling products is estimated to reach .55m by 2023 at a CAGR of 4.80%
Straightening and Perming segment is estimated to reach million by 2023 at a CAGR of 3.2%
The total number of salons in Turkey is estimated to be more than 70,000 salons
The increasing consumer awareness for natural products is driving salons to use products laced with natural ingredients. This has resulted in huge demand for brands such as Earthly Body(Marrakesh), Paul Mitchell, Davines, Landoll, John Frieda and Aveda for their natural attributes

Key growth driver is the expansion of sales in the emerging markets

Kerastase natural styling products are witnessing brisk growth in the styling category
Professional shampoo and conditioners products is estimated to witness the highest growth rate of 7.9% through 2020 mainly due to strong demand for services like anti hair loss and damaged hair treatment
With growing consumer awareness clients are slowly increasing the purchase of good quality hair wash products from the salons
Landoll which manufactures Nashi hair products has a good presence in Turkey ranks 4 th in the shampoos and conditioners segment due to its argan oil laced shampoo, conditioners and treatment oils. 

Take home sales for shampoos and conditioners is very minimal but holds huge growth potential, this has not been tapped till now because the salon operators are not trained properly on how to make salon sales by the manufactures or distributors

Treatment services such as dry hair, damaged hair and anti-hair fall treatments are is to grow significantly in the coming five years, Turkey is a high temperature country due to which the hair gets dry and damaged and this is pushing the growth for treatment services
Aveda of Estee Lauder entered Turkey in 2011 and now have monthly sales of TRY400K, and 3% market share, they have a reach of 1000 hair salons, it is expanding at 85% growth rate year on year
Kopas Kozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector

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Key players of Turkey Professional Hair Care Market:

There are many local and international players in the market, almost all the international brands like L'Oréal, P&G, Henkel, Estee Lauder have makeup stores in Turkey and they are operate in Turkey either through subsidiaries or distributors
Davines is witnessing good growth in Turkey due to its natural product range
Kerastase natural styling products are witnessing brisk growth in the styling category
Local manufacturers Adnan Akat Kozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
Davines, Dande Nano Keratin and Capelli Orgamica is distributed by Abko Cosmetics
Landoll is distributed by DL Kozmetik; Tibolli and Gkhair both are distributed by DND cosmetics
Schwarzkopf has been in join venture (50:50) with Eczabasi Group since 1999.
Distributor for Selective in Turkey is Gucluler Kozmetik

Many new companies have ventured in to the hair styling product segment. Close to 100 local manufacturers operate and are yet to realize returns due to competitive industry.

Kopas Kozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector

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