Basics Of Amazon Ppc Management

Posted by mokshattri on August 13th, 2019

For the regular seller, it take months for a product to display in results of Amazon’s organic search. But with Amazon ppc management strategy, pay per click (PPC) paid search ads, you can get the products in front of customers. By putting some ad spend behind your listings, you can easily get your products in the first page of search results.

Advantages of Amazon PPC management

1. Help to increase your sales-

Customer come to Amazon ready and willing to make a purchase. With the advertising, you can target shoppers who are looking to purchase products and services of yours.

2. Get in front of more shoppers-

Advertising can provide the brand and products with an instant boost in the visibility. Ads are more strategically displayed in visible places such as on the first page of search results or product detail pages and can easily grab shopper attention.

3. Control your costs-

Only can only pay for the clicks who receive your ads. You can monitor your ad spend and performance via campaign reports, so you can easily see what’s working, and what’s not. Accordingly adjust your campaigns to increase the effectiveness of your ads.

4. PPC Ad Types

Amazon gives sellers right of entry to three different PPC advertising formats, Sponsored Brand ads, Sponsored Products, and Product Display ads. Sponsored Product ads allow to promote discrete product listings to consumers as they shop. Sponsored Brand ads assist drive awareness for the brand by showing your brand logo with three of your products. Product Display ads aim shoppers as they are considering whether to add or not an item to the cart.

5. Sponsored Product Ads

These ads are keyword-targeted pay-per-click ads that can be seen above and within search results on product detail pages on mobile browsers, and desktop. This ad type provides the granular control over ad targeting precision. It is a great Amazon PPC management tool for increasing your sales.

6. Sponsored Brand Ads

These are also keyword-targeted pay-per-click ads. They feature brand logo, a personalised headline and product listings.

Clicking on it, directs shoppers to locations or to a landing page that showcase a variety of your products. The Amazon PPC management team support you to determine which product listings to highlight to drive customers to your landing page or amazon page.

7.Eligibility of the seller

While the three ad formats are available, certain ad types are limited to certain sellers. Here’s a list of accessible ad plans by seller:

Third-party sellers – Sponsored Product ads
Amazon Vendors – Sponsored Brand ads, Product ads, and Product Display ads
Brand Registered sellers – Sponsored Product ads and Brand ads


About the Author

Joined: August 6th, 2019
Articles Posted: 96

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