Wave That Flag Proudly!

Posted by Rob A on August 13th, 2019

Today's retailer has more challenges than ever when it comes to having their message cut through all the clutter and reach the buying public. In addition to having a pleasing storefront, you also need an on-line presence and a thriving social media campaign. With all kinds of competition for your marketing dollars, what is a store owner to do? A smart retailer needs to cut through the noise and listen to the experts. The National Association of Advertisers has concluded on-premises signage is the most effective form of advertising, beating out newspapers, radio, and television. The best way to attract customers with on-site signage is with the use of feather flags.

What Is a Feather Flag?

You can see them everywhere. Those graceful, feather-shaped, colorful announcements that are anchored in the ground near your favorite store. These flags are versatile and two-sided, so traffic coming and going can get the message. They are always open to display your message, unlike a conventional flag. If there is a breeze, the flag will flutter and wave, but if the air is still, your message is still in view on a twelve or fifteen foot high sign that is at eye-level. The flags are made in the United States, and are comprised of high quality materials that are engineered for use in the outdoors. While there are many versions of the flags already in stock and available for purchase, promoting store-wide sales and grand openings, you can have a flag custom-made to show off your logo or special message. You can also order multiple flags that you can interchange for special events, such as holiday sales, your store's anniversary celebrations, or any other event your company celebrates. 

How Do Feather Flags Work?

The flag kit is comprised of four pieces–the anchor spike which is pounded into the ground, a two-piece pole, and the flag. The flag has a channel, or sleeve, that is fed onto the pole. Set-up is very simple to accomplish and requires no special tools. If you wish to have your feather flag used indoors, change out the anchor spike for a weighted doughnut and your message can be delivered indoors at conferences and exhibit booths. This consistency of your advertising message will make your brand stand out from the crowd. There are multiple ways to use the signage with custom feather flags.