METHODS USED FOR QUALITATIVE DATA COLLECTION

Posted by statswork on August 17th, 2019

What is Qualitative Data?
Qualitative research can be defined as the method of research which focuses on gaining relevant information through observational, open-ended and communication method. They are more exploratory which concentrates on gaining insights about the situation and dig a bit deeper to find the underlying reason. The central idea behind using this method is to find the answer to Why and How rather than How many. Data gathered during a qualitative research is what is termed as qualitative data.

What is the purpose?
A qualitative data is non-numerical and more textual which comprises mostly of images, written texts, recorded audios and spoken words by people. Moreover, one can conduct qualitative research online as well as offline too. Apart from this, the varied purpose of qualitative research is as follows:
- To examine the purpose or reason for the situation
- Gain an understanding of the experience of people
- Understanding of relations and meaning
- Varied norms including social and political as well as contextual and cultural practice which impact the cause.