Marketing analytics: everything you want to know!
Posted by prajval rajeshirke on August 17th, 2019
After conceptualising a brand, companies heavily rely on marketing activities for its success. The success also largely depends on the performance of the brand in the market. Marketing people have a special tool to measure the brand’s success called marketing analytics. It measures, manages, and analyses the performance of the brand to maximise its effectiveness and optimise return on investment (ROI).
There is a unique marketing analytics course that offers insights into consumers preferences and trends. Despite these benefits, organisations do not take marketing analytics seriously. Nowadays, marketing analytics is easier to implement thanks to the introduction of new technologies like search engines, paid search marketing, search engine optimisation, and powerful software’s like WordStream.
What is the importance of Marketing Analytics?
• You can monitor campaigns and their outcomes in a particular method here
• You realise that if the returns are lesser than the money spent on the campaign, then the concept is not useful as a long-term business strategy
• One of the most crucial tools under marketing analytics is keywords. You can use the keyword feature for product design, customer surveys, industry trends, and customer support
You learn these aspects from any media school which offers marketing analytics subject.
How to start using marketing analytics?
The web is the place where everything happens. Almost 90 per cent of the country is online nowadays. The only way to reach out to these people is by paid research marketing. You could advertise on search engines or AdWord. Before implementing your search results, keep the following tips in mind:
• Keyword research: An inactive list of keywords is tricky. It does not consider trends and information on new products.
• Paid search marketing: Group keywords in relevant areas and write appropriate ad text to improve your quality score. It lowers your bid and improves ad position.
• Analyse the results: Keywords displayed in ad text prove to the researcher and the Google that they are relevant to the campaign
• Natural search: Google reports suggest that 80 per cent of searches are directed towards organic result than a paid advertisement. Add the best performing keywords into the website and generate relevant content.
• Repeat ad nauseum: Negative keywords can work in the company’s favour here as they prevent unnecessary clicks and spend. It ensures your ad gets displayed in relevant searches.
School of communication teaches students how to use each of these tips in the right way to get accurate results from the analysis.
Students are also asked to create projects using tools like WordStream and AdWords in a media school offering marketing analytics subject.
