2) Media relations: A media school also teaches aspiring PR officers to work cordially with the media. It tops the list of duties, in fact. Not only do PR officers handle media inquiries, arrange interviews, and provide information upon request, but are also involved in media training and preparations. In many cases, PR officers are also called upon as the company’s spokesperson. They also send out new press releases, arrange interviews, and organise a press conference for their clients.
3) Internal communication: Considering several PR officers work directly for the organisation they represent and not as an agency, internal communication is vital here. Some of the duties involved are managing company newsletter, planning and promoting employee communication in the event of a crisis. They typically have to focus on building and boosting the morale of the employees which ensures the employees keep up with company policies, changes, and initiatives. School of communication emphasise on this part the most.
4) Publicity: The other part of a PR officer is to get publicity for their client. They have to get favorable coverage, and the best way to achieve that is by issuing a press release, reaching out to the media, scheduling press conferences, and attracting media attention. Some PR officers also focus on creating a buzz on social media mediums. The other part to this duty is creating brochures, organising and assembling press kits, writing blogs, updating social media accounts, and so on.
5) Crisis communication: Public relation courses prepare you to face challenges as well. They are put to the test when a crisis occurs, be it a disaster, a death, damage, a scandal involving the top executive, or negative comments from customers. PR officers have to take the necessary action and protect their employer and client’s reputation.Top Searches - Trending Searches - New Articles - Top Articles - Trending Articles - Featured Articles - Top Members
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