Why Your Business Needs A Blog

Posted by Rina Rohila on August 18th, 2019

what is a Blog?

Giving words to your thoughts, ideas and opinions digitally and sharing the same online, is called Blogging. The world has moved past the diaries and journals used to pen down your daily experiences or observations. The online platforms have taken the place seamlessly and for good. A Blog is the means to voice your stand, it is a writer’s narrative on varied and diverse topics. For businesses, blogs offer an opportunity to spread awareness about the products and services giving information and detailed descriptions. Blogs are integrated into the website and make it interactive and interesting. Chronological posting allows the reader to access the latest blog as well as the previous archived posts at their own convenience.

Blogging for Your Business

In the present scenario, to stay ahead of the competition, the businesses need to up their promotion game by keeping up to date with the latest technological advancements. This is the age of digitalization and every business is investing in a website. But having a static website does not give an edge to the business. Integrating a Blog on the website provides just that. It is the finest marketing tool if used optimally. It is beneficial in many ways.

• Connects to the target audience through relevant and gainful content.
• Boosts and generates website traffic.
• Increases following of loyal readers and customers.
• Keeps clients and customers up to date with the products and services.
• Since it is interactive, engages the customers to share their concerns, thus resulting in overall satisfaction.
• Brings in new leads and followers.
• The visitors on the website stay longer, thus increasing the recall value.
• Through informative blogs you can address the concerns related to the industry, thereby establishing your expertise in the niche sector.
• Showcase and enhance brand visibility.
• Builds trust and credibility for your brand and business.

Secrets of Blogging

To use blogging successfully in your business, you need to make use of tips and secrets that are applied by top bloggers and established businesses but which are not shared openly.

1. Blogging regularly and consistently. Must have a schedule to posting blogs daily, weekly, monthly or whatever is best suited for your niche market.
2. Use of the right keywords along with consistent blogging helps to bring your website on the top pages of the search results. All search engines prefer websites with unique and fresh content.
3. More content means more growth.
4. Blogging needs a lot of hard work, persistence and patience. “Rome was not built in a day” similarly you can’t win in just a single attempt. You must keep on blogging, engage your customers and get constant feedback to gather insights for improvement.
5. Focus on the quality of content. The title must be catchy. Avoid boring headlines. Choose a title that conforms to the elements of the emotional, content, topic, promise you to want to project.
6. Promotion of blogs on social media and other marketing channels is essential to get noticed. Utilise email marketing. Paid traffic is used by many successful businesses To gain attention. 80% of efforts should be spent on promoting blogs.

How to write a Blog to elevate your business

It is of considerable importance that your blog must appeal to your target audience. They must get some gainful information or answers to their concerns through your blog. The content must be interesting and original. A clearly defined structure with a header, menu, main content area with the highlighted latest blog post, is crucial to the blog. Make it readable and simple without adding complicated words. Add visuals to make it more appealing.

Must have a call to action option or comments section to enable the customer to connect and interact. Relevant links to the privacy policy or contact page need to be provided. Quality of the content is of utmost importance. Try to use a mix of different styles such as definitive, list-based, comparison or expert round up. Supporting infographics add to the value and visual appeal of the content. To gain credibility, incorporate testimonials, expert opinions and corroborating research data. Encourage readers to share your blog on social media. Try and engage influencers by linking their content or get them to link and share your content.

To summarize, a website with a blog is much more SEO friendly. A blog helps drive traffic, increases following and builds authority. Blogging is not rocket science and anyone can do it but doing it optimally to get results is tougher than it seems. However,  with the right attitude and focus, you can ace the game and get the desired success in your business.