How to Generate More Leads for your Business

Posted by Brew Interactive on August 19th, 2019

Including additional prompts to change referral traffic from search engines and social media into leads is a common practice nowadays. Today most of the websites are bombarded with content upgrades, sliders, popup forms and different types of other opt-in gears, require registration in exchange for lead generation.

As a result, the lead generation has become highly competitive. In case you only depend on the conventional practices of traffic conversion using white papers and eBooks, it will not be sufficient in the present scenario; you have to combine it with more advanced procedures that will not just create more leads, but also change them into clients. Here we are talking about some effective methods you can use to generate more leads and clients:

Give access to free tools

A vital way to get more subscribers and be different is by providing users access to free tools. The major issue with eBooks and white papers is that they are used by most of the people and are very common, they may comprise valuable information but not specific to one individual.

You can eradicate that issue by allowing users to access free software or a tool. Here you need to ask them to submit their individual information on the landing page of the tool, and later the tool can evaluate the details and offer a suggestion on taking the correct steps to find the results they are searching for.

Host a live event online

Though lead magnets like white papers and eBooks are very common today, still they can help you to convert traffic to clients and subscribers, however, to get more leads, it is suggested to run a live online event such as webinar.

The events like Webinars receive a high conversion rate and can aid you to find both clients and subscribers. In case you have an optimized page, you get better chances of converting around 75% of the traffic into leads, and later to clients through a live webinar. These live events are more effective as users get to listen to specialists and ask questions, receive practical personalized responses. Thus, you should consider running a live webinar once in a week to get a lot of subscribers.

Integrate social media

A great method to generate leads is by adding social media into your lead generation procedure, and you can begin with a simple step like including a social registration to your lead generation forms. This is the page where you provide users the choice to sign up or register to your content with the help of their social media login, allowing them to simply sign-up without entering all the personal information.

Brew Interactive is one of the most reputed social media marketing agency in Singapore that offers social media marketin solutions to business. The company offers efficient services for business development that include digital advertising, digital lead generation, content marketing, search marketing, and digital reputation management.