Top Social Media Marketing Services That Agencies Should Offer Clients

Posted by mokshattri on August 21st, 2019

Your agency may already be offering various marketing and communication services – but your clients will often want to get everything they need in the same place.

Whether they’re already looking for social media marketing services or you need to convince them that they need them, you can provide a variety of services to help them. If you’re unsure about which SEO services you should be offering your clients, start by considering the various opportunities in this guide.

1. Channel-specific social media services

Before you consider what type of social media services your agency might offer, it's worth considering which social media channels are worth your time. You need to know which sites and apps drive traffic, as well as which are most in-demand from your clients or potential clients.

2. Strategy planning

Having a solid strategy for social media is vital for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons for choosing a particular network.

Creating content strategies for brands ensures that your clients have a plan set out and a good idea of what’s going to work for them. If you decide to create content strategies for your clients, you might spend time researching their audience and social keywords, as well as testing and analyzing different networks and types of content.

3. Account/profile creation and branding

Getting clients set up on social media for the first time is an excellent way to start them off with your social media services, and then encourage them to benefit from the other services you have to offer.

Many small business owners take the initiative to learn what they can about social media and digital marketing, but it can still be somewhat of a mystery to them. It’s often difficult to know where to start, or, if they know what they want, they may struggle to find the time to get set up on social media.

4. Content creation

Many of your clients will be looking for content they can use on social media. Although there are types of content they can use across multiple channels, some need to be designed specifically for social media use.

5. Content publishing

Helping your clients to schedule their content can incredibly useful service to them. It can be difficult for many small businesses to find time to post their content, especially across multiple channels.
So, if you’re not already offering social media marketing services to your clients, look into which ones would be the most valuable for them. Not sure how to begin? Always start by listening to what people are saying about your clients’ brands on social media.