United States Hair Care Market Forecast 2019-2025
Posted by Sonika on August 21st, 2019
Bharat Book Bureau Provides the Trending Market Research Report on “The United States Hair Care Market 2019-2025”under Personal Care Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.
The market for Hair Care In The United States is projected to expand with 1.14% of CAGR in the forecasting period of 2019-2025.
The “ethnic hair care” category in the US is going through a massive shift. The sales of relaxants have been steeply declining, due to Afro-American women favoring a more natural look. However, shampoos, conditioners and styling products aimed at Afro-Americans are witnessing a boost in sales. Some brands have begun to stop marketing “ethnic hair care” as a separate category entirely and are moving towards targeting specific hair needs, as the category has become increasingly complicated due to a rise in the Hispanic, Asian and multiracial populations, all of whom have specific hair care needs of their own.
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L’Oréal USA in particular, is focusing heavily on this area, having recently founded a new multi-cultural beauty division. Moreover, with the aging of the baby-boomer generation, demand has risen for products which can treat thinning hair. Popular ingredients to threat thinning hair include amino acids and keratin, both of which can be removed by washing with regular shampoo. Scalp health is also a benefit that an increasing number of consumers are looking for in their hair care products, sometimes creating a blurred line between hair and skin care.
The Leading Companies In The United States Hair Care Market Are Vogue International, Estée Lauder Cos., Inc., John Paul Mitchell, Unilever Home, Procter & Gamble Co. And l’Oréal Usa, Inc.
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About the AuthorSonika
Joined: January 22nd, 2019
Articles Posted: 539
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