The Natural/Organic Food Shopper – US – July 2019: Young Adults and Parents

Posted by Deeksha on August 23rd, 2019

A large proportion of the consumer population in the United States shop for food in a combination of mainstream varieties, along with natural/organic food and beverages. The demographic of people who seek to buy only natural or organic foods and beverages in the US is still very small. Further, with increasing health awareness across the country, and easy access to information about organic farming and its benefits, parents, and young adult populations continue to be the key consumer segment that account for most of such sales. A study of the United States food retailing industry is compiled and published in the report titled, “THE NATURAL/ORGANIC FOOD SHOPPER - US - JULY 2019” that has been added to the massive research repository of Market Research Hub (MRH).

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Concerns over pollution, and increased emphasis being given to sustainability, are key factors that are driving up the use of organic growth. In addition, the increased activity of private labels in the field are also anticipated to increase consumer loyalty towards organic foods.

Majority of the food shoppers across the United States buy at least a portion of organic items, however, with the right marketing approach, shoppers could be persuaded to shop for more. This interest in organic and natural foods is pushing mainstream retailers to accommodate such shoppers.

On the other hand the natural and organic food shopping industry still has to face major challenges such as ambiguity in consumer information sources, and lack of regulation over organic and natural farming processes. 

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The Natural/Organic Shopper - US – July 2019: Report Overview

The report on the natural/organic food shopping industry for the US in July 2019 provides readers with a detailed analysis on the landscape of food retail industry operating in the United States. Industry-based forecasting models include a complete analysis of the research publication and primary interviews with industry participants in addition to consumer data.

The report also includes detailed interviews conducted by leading market analysts with industry savants, retail experts and industry analysts to provide key validations of the sales volume and relevant assumptions in the study.

The natural/organic food shopping industry report for the UK in July 2019 foresees the performance of the market progress in terms of volumes forecast by different categories including sales, marketing, technology, and costs, in addition to factors such as the growth of the UK department stores and retail market.

For each of these categories, business development strategies and market projections adopted by key market players for specific strategies has also been added to the report. Valuable insights which can be helpful for manufacturers operating in the US food retail market are provided in the report. Assessment of pricing analysis, supply-demand equation, market expansion strategies, and barriers to market entry, makes the report a highly credible source of data for business professionals interested in the US natural/organic food market.