1. Five-step strategy
2. Useful tips for driving sales on your website
3. Biggest obstacles to driving sales on your website
If you wish to learn the art of driving sales on your company website, first you will need a good strategy. So far, there have been dozens and dozens of strategies promoted as very successful and efficient for businesses. Regardless of the strategy you decide to implement or create from scratch, it will need to consist of five steps that are crucial for driving sales. Of course, it’s up to you if you wish to avoid one of the steps but the more of it you cover, the higher the chances for success are.
If you wish to build an audience around your website, you will first need to let the people know you have a website and where they can find it. Optimization of your website will show Google and other search engines your website is full of worthy content and you’re open for business! As some businesses even report half of their website traffic comes from organic search queries, SEO is something that simply can’t be ignored.
Determine your keywords and start optimizing your content – text, videos, photos, infographics, etc. Implement these keywords in your content naturally and you will have more chances to rank on the first page of Google’s result page. Once you’re there, you will notice how big your traffic boost thanks to the organic traffic is.
If you have to name one online place where your customers and prospects are spending most of their time, what would that place be? Social media, of course. We’re all active on at least one social media platform and as a business, you will need to determine most popular social networks for your target audience and start engaging with them there.
Start posting your content on these social media platforms and you will notice that your customers are looking into your profile. The reason why your customers and prospects will check your social media accounts is that they are more trustworthy than your website. On your website, you can write whatever you want and control what gets published. On the other hand, social media might allow you a certain level of control but the number of likes and comments will highly impact how others see your business.
If you’re in constant communication with your target audience, it will be much easier to convince them to make a purchase. When you’re nurturing the relationship you have with your potential and existing customers, they will feel motivated to purchase your product or service. However, some companies struggle when deciding how they will maintain that constant communication. One of the most sophisticated ways to do it is through email marketing.
Create regular email newsletters that will be sent to your customers and prospects, from industry trends to product-related articles that are published on your blog. You can include many useful tips and tricks for them as well. The key is to provide additional value so your audience benefits from your email newsletters and are motivated to proceed to the next stage of your sales funnel.
You can’t ignore the trends around you. One of the biggest trends is that current customers are mostly doing their online research and even purchases through their smartphones and tablets. Is your website optimized for mobile? If your website fails to deliver a good experience on smartphones or tablets, your sales results will suffer.