3 Packaging Rules to Know Before Designing Your Custom Lash Boxes

Posted by Angela John on August 23rd, 2019

Product packaging is more than just a piece of decoration. It’s an integral part of your marketing process and customer experience.

We all have heard the phrase; never judge a book by its cover. But when it comes to purchasing products, we rarely follow this advice. In fact, 72 percent of buyers have acknowledged that packaging design can sway their buying choices.  

This is exactly why eyelash retailers and manufacturers should look to make the most of the packaging design because it’s a marketing tool in itself.

Key Concepts for Custom Lash Boxes Design

Anyone can encase their product in a cardboard box and call it a packing. But if you want to stand out on crowded retail shelves, you need to consider the factors that can give your packaging a serious competitive edge.   

Packaging design is not just a graphical representation of your brand, it also represents your brand value. For this reason, packaging design is crucial for your product and your entire business as it’s a memorable representation of your brand. 

You cannot simply hope to boost your sales with a stroke of luck. You need to know the basic rules to achieve success. Here the Legacy Printing has charted out three packaging rules that can help you achieve your desired results:   

• Know Your Target Audience
• Form and Function Play
• Simple Design Sells

Know Your Target Audience

Before anything, strive to know your target audience. Your customer is the one that is going to make the ultimate decision by choosing between your product and competitors. So before designing your custom lash boxes know the specific group of people you want to reach.  

Not only it will help you craft an excellent design but also allow you to drive a strong marketing campaign that’ll engage and excite your customers.

Form and Function Play

Once you figure out who you are designing for, it’s time to figure out what you’ll be designing around. Sure, you may have some really exciting ideas in mind, but do they make sense for your product—eyelashes?

At the end of the day, your target audience isn’t going to buy your eyelashes for the package design. Quite frankly, they’ll be purchasing it for what’s inside. So get creative with the design because the more your product will stand out on the retail rack, the more likely it is to grasp customers’ attention.

For instance, design a custom lash packaging that is reusable. This makes your packaging more alluring and creates a memorable experience for customers. That said, this rule shouldn’t be seen as a constraint. Instead, it should be seen as opportunity to grow your sales.   

But not every product requires a unique design. The traditional rectangular shape has been working fine for the eyelash manufacturers thus far. There’s no need to think outside the box. It's easy to hold on, keep the contents in place, can stand on its own, and easy to open and close.

However, if you can come up with a better idea than the tradition lash boxes that meet these conditions head-on, then go for it.     

Simple Design Sells

One of the sizzling trends of packaging design in 2019 is minimalism. And there is a reason why customers are falling for it. In a complex world, we like things that work on the first try because simplicity is a joy. For example, we like numbers or URLs that are easy to remember.

Similarly, to attract your customers, use a simple design and show them how easy it is to connect. Minimal design is an elegant and cost-effective way to invite your customers.

Wondering how you are going to take the route of simplicity?

Make everything simple: use fewer elements, minimal colors, and patterns. Together all these things make your packaging look calmer when placed on the retail shelf that’s filled with chaos. 

Besides this, avoid printing too much information on your Customlash boxes. As customers, we don’t have time and tendency to stop and read every description and wonder what it means. In most instances, it’s the logo, brand name and product name that customers cast an eye over.

It doesn’t mean you should leave out crucial information. An ideal way is to list down all the important features and or warnings. This knowledge is essential for consumers and allows them to make an informed decision.  

We hope the aforementioned rules will help you craft a compelling design that works wonder for your brand.