Liquid Toothpaste Market Size, Status and Forecasts till 2023

Posted by Pradeep Zende on August 26th, 2019

Liquid Toothpaste Market Overview

The Global Liquid Toothpaste Market is anticipated to be driven by the increasing awareness of ingredients such as neem, mint, basil, spice extract, meswak and others. Liquid toothpaste provides ideal protection against dental issues like pyorrhea, gum bleeding, cavity and sensitivity. Increased awareness about the harmful effects of synthetic toothpaste for dental care has raised the bar for quality in the oral hygiene domain and in turn, the market share for liquid toothpaste on a global level. Mass market penetration is leading to introduction of new products and their retail across various regions.

Market Segmentation

Global liquid toothpaste market is segmented by product Type, Application, Distribution Channel and Region.

Competitive Analysis

The major key players in liquid toothpaste market are

  • Colgate-Palmolive Company (U.S.)
  • Procter & Gamble (U.S.)
  • GlaxoSmithKline plc. (U.K.)
  • Johnson & Johnson Private Limited (U.S.)
  • Henkel AG & Co. KGaA (Germany)
  • Church & Dwight Co., Inc. (U.S.)
  • Boryung Pharmaceutical (South Korea)

The demand for Liquid Toothpaste has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.

Downstream Market Analysis

Globalization and urbanization are major driving force for this market, furthermore popularity of oral health and usage of liquid ingredients are also encouraging the growth of the market. Because of rising demand of liquid products, is expected to play a significant role in the growth of liquid toothpaste market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of liquid toothpaste market during the review period of 2017-2023. Also, liquid toothpaste varieties are also expected to gain popularity due to oral health issues in the contemporary population owing to gum bleeding, cavity and sensitiveness.

Regional Analysis

Global liquid toothpaste market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, Europe has the major market share followed by North America and Asia Pacific. Increased production of liquid toothpaste is projected to generate a high revenue from Europe region during the given forecast period. Increase in toothpaste sales in Europe can be ascribed to the domestic industry’s success in segmenting the market to meet individual consumer requirements. Also, new flavors and various innovative products are introduced by key players which is playing a major role to upsurge the sales of liquid toothpaste in the recent time. However, Asia Pacific region is estimated to witness a maximum growth in the global liquid toothpaste market during the forecast period of 2017-2023.

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Pradeep Zende

About the Author

Pradeep Zende
Joined: February 12th, 2019
Articles Posted: 396

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