How do Cryptocurrency Development Companies perform ICO Marketing?Posted by Adore bits on August 27th, 2019 In the last few years, there has been a steady rise of multiple buzzwords in the cryptocurrency world. We all know about the obvious ones like Bitcoins and Blockchain. In this post, however, we want to talk about ICO – Initial Coin Offering. More specifically, we want to discuss how cryptocurrency development companies perform ICO Marketing. What is an ICO? The simplest analogy to understand ICO is to call it the IPO equivalent in the cryptocurrency world. Whenever any start-up or a company wishes to raise funds, they bring in external investors. This can be in the form of banks, venture capitalists, IPO or some other technique. There are, however, often a lot of challenges with the above-stated approaches. For instance, it takes a lot of time for the funding to be approved. This is where ICO comes into the picture because it eliminates or bypasses a lot of these challenges. This start-up or a company is trying to create a new coin, application or a service offering and it needs funding. It rolls out an Initial Coin Offering, which means that it tells the investors that they are going to give them a new cryptocurrency token specific to the ICO. Investors invest with the hope that this cryptocurrency development company token might be potentially huge in the coming years and they can get a good return on their investment. On the other hand, the start-up or the company fulfills its goal of funding. What is ICO Marketing? It is not enough for a new company or a start-up to come up with an ICO as a way to raise funds. They have to market it too. They have to get their ICO in front of as many potential investors as possible. They have to create education and awareness regarding their ICO. And that’s what ICO Marketing is all about. This is a crucial step since it is one of the steps that decides whether they will get the necessary funding or not. Usually, ICO Marketing is done by specialized agencies. It is also, however, offered by many cryptocurrency development companies as a part of their service offerings. How do Cryptocurrency Development Companies perform ICO Marketing? In this section, we are going to describe the major steps involved in ICO Marketing. This will help anyone who is looking to promote their ICO themselves or thinking about getting an ICO Marketing service.
It wouldn’t be wrong to say that people usually refer to websites as their first point of information for any company, product or service. Hence, an obvious first step for your ICO Marketing is to design a great website that describes what your ICO is all about. On the website, ensure you have all the necessary information such as your idea, your origin story, your team, token information, ROI for investors and other details. After visiting your website, any investor should know exactly everything he needs to make a favorable decision. Make sure the website is beautifully designed and easy to navigate. It not only creates a great first impression but also improves your credibility amongst investors.
Think of this whitepaper as your ultimate proposal to the investor. This is where you tell him why your idea is unique, how you plan to make it big, the legal and regulatory details and your roadmap for the future. You are asking the investor for his money and so you must show him why this is a good idea. Make your whitepaper as comprehensive and detailed as possible. Make sure, however, that you only include the stud that matters and not overwhelms the investor. The whitepaper shows the investor you have done your homework and you mean business. Upload it on your website and invite the investors to give it a read.
It’s now time to apply the basic principles of traditional and digital marketing to promote your ICO website and whitepaper. Start by identifying your target market – your potential investors. Based on their preferences, start creating marketing campaigns, which means selecting the channels and the promotional materials for each channel. Some channels you can target are Search Engines, Social Media, Events, Promotions, Influencers, Email Marketing, and so on. Your aim should be to reach most of the crypto-community and potential investors out there.
Bounty campaigns are especially popular when it comes to ICO Marketing. Basically, bounty campaigns offer rewards and incentives in terms of coins to individuals for doing some task that aids in ICO Marketing. There are also ICO listing sites on the Internet which keep a track of all the ICOs currently active. Many investors visit them. So, ensure you are on them. Conclusion These are some of the major steps involved in the way cryptocurrency development companies perform ICO Marketing. Like it? Share it! |