The Potency of the SEO Process in Company

Posted by mizman on August 27th, 2019

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There are simple and common sense criteria for choosing your SEO agency among the many web agencies or providers that offer to reference your website.

The goal is to find the agency that best suits your business profile and that is able to meet your specific needs, establish an SEO strategy and produce results.

Here are some questions to ask yourself when choosing your SEO agency:

Which budget to choose?

There happens not to be any agency that use to offer the similar price on this kind of services as everything depends on the field of intervention of the agency (from the simple optimization of technical tags of the site to the creation of textual content, work on the mesh of the pages and the obtaining of backlinks), your market, the competition and your objectives. The difficulty in choosing your Vancouver SEO Company is that there is a multitude of pricing often ranging from 1 to 20 and for which it is difficult to compare because the detail of services is often opaque.

Where to start?

If you are looking for SEO SEO services is that your site is not visible on the Internet, so from there you will have to understand yourself what is wrong in order to define the scope of your intervention. provider. Do not worry, you do not have to go to study SEO in detail to understand everything, just inform yourself about the analysis services usually offered by agencies to better understand the heart of the problem.

What is your need?

Each company does not have the same need in terms of objectives and visibility, a merchant site specialized in clothing will not have the same need as an accounting firm wishing to be visible only in its region. For example, the merchant site will be more likely to want to target more competitive keywords related to its products for sale (eg  "slim black man"  or  "women's parka" ) while an accounting firm will choose key terms related to its business in his city / region (eg  "accounting firm Paris" ). This is why the choice of keywords is crucial.

There are many ways to find out if the SEO agency you want to consult is serious and effective:

  • We must first analyze its e-reputation, that is to say its reputation on the web through various media social media: social networks, forums, blogs... You'll know what the Internet say about the agency and whether customers who purchased their services are satisfied or dissatisfied.
  • The first overview of the agency by phone contact, this will allow you to directly give you an impression on how they approach you. Pay attention to the speakers, a real specialist will try to understand exactly what you want before proposing anything to you.
  • The agency will describe its strategy and the methods it uses to generate results (without technical jargon).
  • Is the agency even visible?  Try to search for "SEO agency internet" on Google, if the agency is ranked well naturally and not thanks to  Adwords  is a proof of its credibility.
  • If the agency has evidence on its site as a summary sheet of customer results, it will confirm their expertise.

A good SEO agency will be in charge of regularly communicating the follow-up of your referencing, whether it is its evolution or its degradation to see with you other possible solutions.

To avoid surprises after a few months, some quality agencies do not hesitate to guarantee results

It's not just SEO solutions to drive traffic, the agency will imply that there are other possible channels to use if the company wants to further improve its traffic.

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Joined: July 17th, 2017
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