How to Always Know When You Need a Content Marketing Agency

Posted by mokshattri on August 28th, 2019

Content marketing agencies mainly don’t try to compete with the full-service marketing agencies. Even they aren’t the be-everything-to-everyone resource, but they do offer unique value to a cross section of the business community that can benefit from an agency dedicated to content.

Here are top situations where this specialized service might be what the business needs:

1. Early-stage startups that always need a flexible marketing solution

Mainly you worked out your business plan, logo, website, and all that important stuff. You have seed or Series a funding, but still need to be frugal. So, until you receive a more significant investment round, you’re not ready to hire a full-time marketing employee.

You can always pay a retainer to a content marketing agency and gain a dedicated content solution that can be customized to meet your evolving needs. Look for agencies that allow clients to modify their retainer packages at least quarterly to allow for the flexibility that a startup requires. Content marketing agencies can assist with planning your online marketing strategy.

2. Mid-sized or large organizations mainly without sufficient internal resources

Basically you’ve got a high marketing strategy, but when it comes time to execute, you don’t have staff members who have the time to produce content along with all the important meetings, trade shows, and other tasks on their plates.

3. Organizations with temporary staffing challenges

If your marketing manager just put in her two-week notice or needs to take a three-month medical leave, your blog, and other content marketing efforts don’t need to take a hiatus. A content marketing agency can always fill the gaps to sustain your content efforts.

4. Business professionals who mainly want to build their industry reputation

Many business professionals, including CEOs, consultants, doctors, attorneys, and other leaders, want to build or manage their reputations online, but don’t have the time to blog regularly. Hiring a content marketing team to ghost write content on your behalf and develop an influencer outreach strategy can be an ideal solution. It’s important to ensure that your content accurately supports your opinions, so you can’t put your strategy on autopilot.

5. Marketing agencies without in-house content marketing expertise

It is always seen that you may not have the content expertise to complete a client project that relies heavily on long-form content because your agency focuses on ad copy and design work. So, in this case, subcontracting to a content marketing agency can be helpful.

If you run a content marketing agency or you’ve hired one for your organization, please keep all important things in your mind.