Top Key Ingredients Are What's Making Video Marketing the Next Big Trend

Posted by mokshattri on August 28th, 2019

Video marketing is becoming increasingly popular. In 2019 we're likely to see a rise in companies using it. So, not only by sprinkling the odd video into the toolbox but it probably taking lead in the promotional strategy.

Whether you integrate video marketing services for B2B or B2C purposes. You need to start now. It is always seen that Google Advertising Attention Research report always showed before internet users go into store, an estimated 50 percent of them will search for a video to watch relating to the product or service. So without that direct content consumers are always looking for, it could be affecting your sales. 

Mainly with the use of accessible platforms like Youtube, Facebook, and Vimeo it's easier than ever to get your video out there on the web. So, advancement in technology and the rise in smartphones means it affordable for you to create a good quality video.

We agree it's a marketing tool that's both profitable and versatile. Not sure how it will benefit you? Well here are four essential ingredients to video marketing that might convince you.

Storytelling

Visual representation of information is definitely the most engaging for me and probably for many others. Stories always create emotion and how you deliver that is vital. Videos mainly allow you to get creative by pulling together the power of sound and vision.

Your goal with storytelling should be to connect and build lasting relationships with your audience. So, do this by telling the truth, video marketing will enable this. Which will mainly drive traffic, increase leads, and convert sales.

Social Media

Thanks to the digital world we live in, almost every social media channel is a platform for video. The likes of Facebook and Twitter always alone make it possible for content to go viral due to the level of reach they have. So, to help you build trust and engagement, LinkedIn is the best platform to use. Delivering content there has been proven to be the most effective.

Engagement

Interactive videos should be implemented into your strategy for reaching engagement. It all goes in hand with trust. The audience will always start to trust and believe they know your brand if they interact more with your content.

SEO

In order for search engines to mainly determine your site has good content, they measure the time users spend there. By embedding a video it increases the likelihood of visitors staying longer on your site. Search engine ranks have always been affected by the increase of video use since Google bought YouTube in 2006.

So, it is better to go for video marketing services now.