Smart Speaker Market Overview, Competitors Strategy, Regional Analysis and Share

Posted by Ehtesham Peerzade on August 29th, 2019

Market Highlights

Emergence of smart homes, technological advancements in the consumer electronics space has initiated significant growth in the smart speakers’ market. According to the latest report published by Market Research Future (MRFR), the smart speaker’s market is projected to showcase lucrative growth with a 34.7% CAGR during the forecast period.

A smart speaker is a wireless speaker, enabled using a Wi-Fi connection, Bluetooth or other wireless protocols. It is powered by an intelligent virtual assistant, enabling activation using a single ‘hot word’ or multiple ‘hot words’. Such hot words trigger automated speech recognition and enable the speaker to follow commands. This allows a user to operate the speaker without any physical contact.

The smart speaker’s market is estimated to register lucrative growth owing to the proliferation of smartphones, development of automated speech recognition technology, and rise in the adoption of smart home devices. However, the smart speaker’s market is expected to witness hinderance in the growth and demand due to data security concerns. The microphone integrated in the smart speaker’s system has been feared to capture audio outside of strictly after hot word detection. 

Get a Free Sample @

Major Key players

  • com (US)
  • Harman International (US)
  • Apple Inc. (US)
  • Inc. (US)
  • Google (US)
  • Bose Corporation (US)
  • Sony Corporation (Japan)
  • Panasonic Corporation (Japan)
  • Alibaba Group Holding Ltd (China)


The market for smart speakers has been segmented based on various aspects to aid detailed and precise analysis. Smart speakers’ market has been segmented on the basis of intelligent virtual assistant, application, and region. Based on intelligent virtual assistant, the market has been segmented into Alexa, Google Assistant, Cortana, and Siri. Alexa by Amazon is estimated to hold a major market share for smart speakers during the forecast period, with Google Assistant in the second place. Based on application, the smart speaker’s market has been bifurcated into personal use and commercial use.

Regional Analysis:

The smart speaker’s market has been regionally segmented into North America, Asia Pacific (APAC), Europe, and Rest of the World (RoW). North America is predicted to hold the largest market share during the assessment period due to a rise in the adoption of smart homes, presence of early adopters of technology in the region, and presence of some of the key players in the smart speakers market.

Asia Pacific, on the other hand, is estimated to garner fastest growth during the forecast period. Such augmentation of growth can be attributed to factors such as increased disposable income, rise in the standard of living, and growing adoption of smart homes and smart offices. China and India are projected to contribute significantly to market growth in Asia Pacific. The smart-city announcement in China and India are further propelling adoption of latest technologies among the end users.

Browse Complete Report @


Table1 Global Smart Speaker Market, By Country, 2018-2023

Table2 North America: Smart Speaker Market, By Country, 2018–2023

Table3 Europe: Smart Speaker Market, By Country, 2018–2023

Table4 Asia-Pacific: Smart Speaker Market, By Country, 2018–2023

Table5 Latin America: Smart Speaker Market, By Country, 2018–2023

Table6 North America: Smart Speaker Market, By Country

Table7 North America: Smart Speaker Market, By Intelligent Virtual Assistant

Table8 North America: Smart Speaker Market, By Applications

Table9 Europe: Smart Speaker Market, By Country

Table10 Europe: Smart Speaker Market, By Intelligent Virtual Assistant

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.


Market Research Future

+1 646 845 9312


Like it? Share it!

Ehtesham Peerzade

About the Author

Ehtesham Peerzade
Joined: May 22nd, 2019
Articles Posted: 355

More by this author