Promotional Products in Australia – Effective Advertising Tool

Posted by Express Promo on August 30th, 2019

Despite the availability of new advertising tools for all kinds of marketing strategies, promotional products in Australia are still all-time favourites. Compared to TV, radio, and internet ads, they are more cost-efficient while providing greater reach. Creating and distributing branded giveaways may seem old-school but it certainly remains very effective because of the following reasons:

People are tired of digital marketing

There is no doubt about digital advertising's expansive audience reach. But as time goes by, online ads are becoming more intrusive. They are practically everywhere on the internet, interrupting you while you’re browsing your favourite websites or playing games. It’s almost impossible to read a news article without having to scroll past an ad or watch a video in between. No wonder consumers are getting annoyed with digital advertisements.

And as get annoyed with online ads, they become more appreciative of useful promotional products. This is why some of the most successful companies in the world never stopped using promotional products in Australia. By going back to the ‘old way,’ you, too, can capture the interest of your target customers and make your brands stand out in the noise.

Promotional products are tangible

According to the Wharton School of Business, the primary reason why promotional products in Australia have never lost their charm is because they are tactile. This tangibility makes them more powerful than digital ads in many ways. Did you know that most people keep promotional products for an average of eight months? This means that you can enjoy longer exposure by putting your brand on a promotional item than on a PPC or pop-up ad. Promotional products that are useful for day to day life—such as pens, mugs, and notebooks—can build a significant cumulative impact.

Promotional products provide an experience

When you use promotional items, you are not only giving your market something to use in their daily lives—you are also letting them experience your brand first-hand. That's why it's not enough that you pick items that the consumer needs. You should also make sure to choose high-quality products with excellent printing or engraving if you want this strategy to get positive results. The better the quality of your promotional product, the better the first impression you will make—and this translates to better brand recall and brand recognition.

About the Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.