Augmented and Virtual Reality Marketing - The Future of E commerce in India

Posted by Mohi Infotech on August 31st, 2019

Before moving to e-commerce and marketing, let’s start with the basics of augmented reality. In simple words, augmented reality makes use of the live camera to add digital elements to anything. It has to be noted here that augmented reality and virtual reality are two different principles, which are often misunderstood as one.

After the successful era of digital marketing, it is the time to step ahead and execute another fabulous idea of marketing. Yup! We are talking about augmented reality in the field of marketing, advertising, and ecommerce in India.

We have done a survey of many Digital Marketing Agency In India and reach the ultimate conclusion that Augmented and virtual reality could be the new marketing strategy of Indian businesses in the future.

How AR is Responsible for Changing the Way We See the Marketing World?

A senior Web Design Company in Delhi, India, is now adopting AR and dwelling its marketing with the same. The world is changing and so as the businesses and the way they market their products and services. What we thought 10 years back is that we are living now and what we are imagining today, probably possible in the next few years. All thanks to great technology. Smartphone’s are the perfect example here to support our statement.

AI-powered marketing tools are in place now to induce the customers and let them have a fun shopping experience with you. The end results of marketing campaigns through augmented reality are superbly good, more than it was expected. Many of the Web Design Company Delhi, India and other Digital Marketing Agency In India are encouraging the use of AR for marketing purposes. Head to our next section to understand it with an example

Digital Marketing and AR - A Simple Example That Made Everything Clear

Suppose you are roaming out for shopping and enter into a mall. You like a jacket. You then stand on the market place on the floor as instructed to you. As per the instructions, you have to face the mirror and take out your Smartphone and turn on its camera. While focusing on the screen, you observe that the reflection of the jacket appears on your phone screen.

This example will surely help you to understand how augmented reality mutually benefits both the customer and businesses to grow and expand. Things are becoming easy and quick with the changing waves of AR and VR.

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Mohi Infotech

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Mohi Infotech
Joined: August 31st, 2019
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