Digital Marketing Trends in 2019

Posted by Rahul Pathak on August 31st, 2019

In this digital era, it has become important for companies to be active on digital platforms to survive the competition. Digital marketing has reached a point where it cannot be ignored by the companies. The internet wave has surely affected the companies and digital marketing has been an important part of them. Digital Marketing has become important for companies to survive in the market. Digital marketing services in Surat is helping companies make their digital presence strong and interactive. Companies are aware of how powerful a digital platform can be and for that, it is necessary to update the strategies with the changing trends.

The digital marketing trends are constantly changing and if your brand is continuing with the same strategy, it won’t last long in the competition. With the changes in digital marketing trends, it is important to change its strategies. Here are some trends that can affect digital marketing strategies.

Here are the Major Trends in Digital Marketing in 2019:

Organic reach declining on Instagram

Organic reach has become very difficult on various social networking sites. The Facebook platform has previously put on various restrictions and made the organic reach of the posts quite difficult. This promoted the use of Facebook ads. The same is going to be witnessed on Instagram. With the increasing number of users on Instagram, it has also restricted the organic reach. And Instagram is the most preferred platform by users these days. This trend may affect the media plan of various companies.

Live Streaming

Content in the form of videos has become quite popular earlier but now the users prefer the live update of any event. This need has promoted the concept of live streaming. Live video by companies can be useful in maintaining a good relationship with their customers. The live video format is ruling the digital world. This new age medium in this digital era can become a powerful weapon for digital marketing. Companies can connect with their customers easily through live streaming.

Artificial Intelligence for Target Audience

Artificial Intelligence is not just for chatbox now, it can be used by companies to target their audiences. Through AI, a core analysis of the target audience can be done. With the combination of Artificial Intelligence and machine learning, the guesswork can be minimized by customer analytics in digital marketing. AI can identify common patterns of the audience, analyse a larger volume of leads and can also divide audiences into various groups. It can also identify similarities in customers. This can lead to higher conversions for marketers.  

Vernacular content

There is a part of an audience that prefers vernacular content because they easily connect with it. Content is the language customers understand. The demand for such content is increasing day by day as everyone can easily have access to the internet. This opportunity can be utilized by the companies in targeting and connecting with their prospect customers. web development company in surat prefer leveraging content with a local touch to attract clients.

The major challenge that companies will face in the year 2019 will be balancing the digital communication pattern among different digital platforms. Marketers that will deal with the trends will end up building a strong and effective relationship with the customers.