Full of dry goods, let you know the PCB industry in three minutes

Posted by summer on September 3rd, 2019

One is to avoid the market trend, fierce positive competition, build the core advantages of the company, and develop the blue ocean strategy of the niche market. Generally speaking, foreign companies are more inclined to adopt the blue ocean development strategy. The core of Blue Ocean Strategy has four important connotations: product positioning, customer positioning, service positioning and brand potential.

Generally speaking, the world-famous PCB companies are pursuing high-end products such as carrier boards and high-end HDI. Accurate product positioning can greatly help enterprises to enhance their competitive advantage. The second point is to cultivate customers with the heart and to promote the customer's corresponding strategy with the goal of “first-class suppliers”. This requires some preliminary work, such as designing and developing products with customers, and striving to have the opportunity to develop with customers. If you can't be a first-class supplier, you can only gain a competitive advantage at a low price. Of course, to be a first-class supplier of customers, there are certain requirements for the company's economic strength and technical capabilities. Then, to establish the brand advantage, this is closely related to the quality level and the ability of the factory to respond to problems. It is necessary to pay attention to product quality and strictly control the quality level.

There are approximately 2,400 printed circuit PCB manufacturers around the world, operating approximately 2,800 manufacturing plants. To evaluate the yield of printed circuit boards, the most accurate method is to obtain the output data of each manufacturer. Unfortunately, this is difficult to fully realize. In the past few months, the electronics industry's giants have directly contacted about 150 manufacturers around the world and collected data on the output of 300 other manufacturers. Based on the experience of collecting data over the past 25 years, in the world of printed circuit boards, 90% of total production is produced by the top 10% of the manufacturers.