organic search traffic

Posted by james Moores on September 4th, 2019

This time let's talk about some worrisome issues. That 's the question of what we can do as SEOs as Google tries to eliminate to buy organic search traffic. In the 19-19 years since Google's appearance, Google has generated more search volume and more organic traffic every month compared to the previous year – at least on a seasonally adjusted basis. Therefore, it came steadily uphill. Opportunities have always expanded in Google search, but that trend has recently changed with a series of moves.

The reason is not that Google is losing market share or because the search volume of users has decreased. Google is moving to make SEO much more difficult.

Some horrible news

What does it mean to say, “Google is moving to make SEO much more difficult”, for example?

• Heavy use of “answer” box

When a user performs a question-type search, Google does not necessarily return an enhanced snippet (helps with click-throughs) but displays a box that answers the search user's question accurately. This is something Google itself answers directly. Or display a series of results in card form, listing all the possibilities that the user might be looking for.

• Google is more and more aggressively entering the commercial sector, such as job postings, flight information, and products

Searches in all these areas, the main question is should I buy organic traffic and find out what so many already know, have now become considerably less. Look at Expedia, Travelocity, Hotels.com, and Cheap flights. Google is basically saying this, especially when it comes to searching for flights and hotels. Ah, you don't have to click anything else. All the answers you need are here.

• For the first time with seasonally adjusted values, the total number of clicks sent from organic search decreased.

In any case, there is no doubt that this is an unprecedented phenomenon and an alarming problem. The number of clicks sent has decreased. I was quite concerned.

However, it did not decrease significantly. Just a few points down. Compared to 2013, far more clicks have been sent in 2018. Therefore, it does not mean that it was below some standard value. But I'm still worried.

• New SERP with zero search results.

It was the first time we saw it. Google dropped it after it was introduced. But if you search for the time in London or “Lagavulin 16” (whiskey), for example, Google does not show any results, it shows a small box with the time, and possibly some AdWords ads. It was only.

If organic search results go to zero, there's no room left for SEO specialists to optimize.

• Local SERP that makes the website almost useless.

Local SERPs are being modified more and more active and users no longer need to click on a website. In fact, Google makes websites harder to find on both mobile and desktop local searches.

So if you're looking for a Thai restaurant website that you're interested in, it's frustratingly difficult to find the information you're looking for if you don't see the Google local pack page. Google is expanding the information of local packs and trying to bring it to the forefront in search results.

Possible solutions for marketers

As a result, search marketers need to start thinking seriously about: That's it:

What should we do as Google tries to take up these opportunities?

How can you continue to compete and bring value to your clients and your company?

I think this can be broadly divided into the following three directions.

• Invest in creating demand for brand names and product names bearing brands to overcome the decline in searches that do not specify brand names.

Increase the number of platforms targeted for