4 Things You Need To Do Today to Boost Your Google Rankings

Posted by Kamal Kapoor on September 5th, 2019

Are your Google SERP rankings going down? Here are some of the immediate action steps you can take to reinstate your brand’s reputation on Google:

Have an optimized and appealing website

The website of your business is no more just another place for your customers to connect with you. A thoughtfully created website can help better showcase your products, invite pre-bookings, provide more information about your offerings, and ensure that your customers come back to shop more. Since many users access businesses online via their phones, a mobile friendly website further provides a seamless and appealing experience to the customers.

Quality content, aesthetically pleasing design and efficient search optimization can increase the number of online leads greatly. A reliable SEO company like Faith eCommerce can help you get a stunning website which also performs splendidly on Google SERPs.

Focus on Local SEO to Connect with Nearby Customers

If you are a small or medium sized business which caters to local audience, you might want to focus more on local SEO. Establish your geographical target and have your search engine optimization agency create a campaign that aims to bring your brand closer to people living in your city or region.

Since most local businesses are primarily brick and mortar store driven, more attention to location based optimization can help bring in more customers, invite feedback on products and services, and engage with your customers easily.

Create your Google My Business page

Google has been continuously adding to its list of resources for small and local businesses. The Google My business platform enables business owners to create an appealing web presence without the considerable investment required for a website.

The platform offers various features like adding business hours, updating information about products and offerings, adding Posts about latest events, discount offers etc. A well-maintained and active Google My Business account also helps boost your SEO rankings. You can ask your small business SEO services agency for more information about Google My Business to fully utilize its potential.

Engage with your audience on multiple platforms

Customers like to connect with a business via multiple platforms. Social media profiles and other online forums offer users a truly comprehensive view of businesses and products. Engaging with your customers also helps you build a community around your brand. Google, being a truly efficient search engine, considers online presence of businesses when generating search results for user queries.

Having an active account on various online platforms gives your web pages more visibility by ranking them higher on SERPs. A reliable SEO company can help you create a well-rounded brand online, and in turn boost your Google rankings.

Apart from this, other small business SEO services like PPC campaigns, directory listings etc also contribute to your brand’s rankings on Google. A dependable search engine optimization agency with a team of experts can make you a top ranking brand on SERPs, giving you more quality leads on every search.