Whole-Wheat Flour Market Latest Trends, Demand and Analysis 2019-2029

Posted by Vijay Kundekar on September 5th, 2019

Whole wheat flour is refined from whole wheat kernels into small, vitamin-and-mineral-loaded fuel, and fiber-rich for incorporation into healthier foods. Whole-wheat flour is a basic food ingredient, and it includes endosperm, the bran, and wheat grain germ which provides it a little darker colour thus making it more wholesome. Incorporation of whole-wheat flour in the baking of bread and other baked goods is increasing prominently owing to the growing demand for healthy foods and rising number of health-conscious consumers.

Healthful living is recognized as one of the megatrends, with whole-wheat flour being titled out as an example of this on-going trend in action, and customers’ favorite for naturally functional foods. However, the factors that could take down the growth of the whole-wheat flour market includes, harder accessibility, costlier, and decreased shelf life.

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Millennials Impelling Growth for the Whole-Wheat Flour Market

As whole-wheat flour gives a more pleasant flavor and a chew with great character, it is gaining significant prominence among those going for healthier foods.
Millennials are leading the charge for whole grain baked good, which in turn is providing a significant boost to the whole-wheat flour market.

In an interview for Food Business News, it was discovered that half of the consumers are interested in whole-wheat flour and one in every four shoppers is going for whole-wheat flour. Also, according to the data issued by the National Agricultural Statistics Service of the U.S. Department of Agriculture, the whole-wheat flour production accounted for just over 5% of United States flour production in 2017. Also, it has been observed that the whole-wheat flour products that are shipped from distributors to foodservice operators, increased by more than 15% in 2017.

Whole-Wheat Flour Market Segmentation

The Whole-Wheat Flour market can be segmented on the basis of product type, nature, end use, packaging, and sales channel

On the basis of product type, the market can be segmented as:

• Whole Wheat Pancake Flour
• Whole Wheat Bread Flour
• Whole Wheat Pizza Flour
• Whole Wheat Cracker Flour

On the basis of nature, the market can be segmented as:

• Organic
• Conventional 

On the basis of applications, the market can be segmented as:

• Bakery Products Bread Biscuits Buns Rolls
• Cookies
• Sweet Goods
• Desserts
• Tortillas
• Others

On the basis of packaging, the market can be segmented as:

• Bags
• Supersacks
• Bulk Tankers

On the basis of the sales channel, the market can be segmented as:

• Direct Sales/B2B
• Indirect Sales/B2C Supermarket/Hypermarket Retail Stores Specialty Stores General Grocery Stores Online Stores

Whole-Wheat Flour Market: Key Developments

In July 2018, Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend the shelf life.

In March 2016, The King Arthur Flour Company introduced an identity preserved 100% whole grain whole-wheat flour.

Whole-Wheat Flour Market: Regional Analysis

Whole-wheat flour is growing at an astonishing rate – proving in the market after market that customers worldwide are beginning to understand the importance of enjoying more whole-wheat flour. Whole-wheat flour is considered a favorite superfood in Central and Latin America due to its nutritional values and distinct taste.