8 Productive Ways to Increase Car Sales Volume Right Now

Posted by Bacliff Auto on September 6th, 2019

The car sales business is one of the most unpredictable in the industry. There are months where you making millions of dollars, and you hardly get an eight-hour rest, while there are others where you can hardly pay your bills.

If you are a car dealer, your dream is to get consistency, and not unpredictable sales, as this makes planning extremely difficult. While other businesses have learned trends in purchasing, car sales are quite different in that it is difficult to get a trend. Sales are very unpredictable.

We have compiled 8 tips to increase your sales to reduce possible losses and even business closure;

Your clients are most probably working in 8-5 jobs. There is no way you can work 8-5 like your clients, and close just when they are leaving the office. You cannot make sales when your business is closed. Consider adjusting your working hours to cater for those who are unavailable during the traditional working hours.

Ensure you also have a 24/7 customer care system where clients can call to create appointments. It is possible that you are a startup, and still, do not have resources to hire staff that can help you work in shifts. This is where you can consider getting interns who want work experience in customer care and sales. You can just pay them a monthly stipend.

Consider working over the weekends, as this is when most clients are free to car shop.

Adjust Your Pricing.

Do not be overambitious. There is no way clients will choose a more expensive option of the same model they can get elsewhere at a cheaper price. Car prices are somehow standard, and clients will do an online search before committing. Unless you have already made a brand name, stick to the market price ranges to avoid scaring potential clients. Even if it is an online used car, try to be genuine in your pricing as clients compare notes. Second-hand cars are good options for the middle class.

Stock What Clients Want

It is important to analyze your inventory. It is good that you love the Merc, but is it what the clients are looking for? Do some market research. Run online questionnaires in which second-hand cars clients may need, as they sell more than newbies. You cannot stock what you think you like, stock what clients are asking for, otherwise, you will be stuck with your cars after spending millions in importing. Car sales happen every day, as cars are no longer a luxury need, but a basic need for anyone who wants to arrive on time at work. This means that your inventory shouldn't be hanging for more than 60 days. If that is the case, you need to revise your stock. Consider stocking more second hand cars as they sell faster than new cars, due to their fairer pricing.

Offer Incentives

Make your packaging very attractive. Most dealers offer incentives to attract more clientele, so you have to think outside the box and offer a service that most dealers haven't started offering. For instance, you can offer a tire or paint protection, or a gift voucher.

Have Better Communication Skills

Almost everyone with a phone has ad blockers as ads can be so annoying. Nobody wants to read five times a day that you have a new car model. Better messages would be how to ensure you don't get engine failure, how to increase your tire lifespan. How messages are more positive, as everyone wants their cars to last longer.

Also, you can role play at work with your stuff, and see how they handle clientele, in order to make adjustments where necessary. It is better to mess at work than to mess with clients and get poor online reviews.

Accountability

Ensure your salesperson hand over daily reports, from schedules and feedback. This will ensure that you keep track of appointments and be able to understand whether a missed sale is a result of poor customer service or something beyond you. At times you lose sales just because of poor timekeeping by your salesperson, or just lack of motivation if they know they won't be accountable.

Listen To Your Clients

In every business, a client wants to be handled like an egg. They want to be listened to as car sales are not minor sales, some people actually save for a lifetime to purchase a car. Treat them like their purchase is valued. As questions, listen to them and respond appropriately.

Be Innovative

You cannot be using the same strategy for years. If your sales are low, then you need to do something different. The sales industry is one of the most dynamic industries out here, as everyone is trying to outdo each other. Research, spy on your competitors, and come up with better strategies.

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Conclusion

If you follow the simple steps above, you are guaranteed better sales. Profits are just about having an edge over other competitors on the market. Always keep your ears to the ground to ensure you have an upper hand.