Increasing Importance of Vehicle Safety Ratings Across the Globe

Posted by Preet on September 6th, 2019

Whiplash has become a very common injury that occurs to the neck and head due to the sudden acceleration and deceleration force, especially in the vehicle. Hence, increasing number of vehicles are implementing whiplash protection system in their car models to offer better safety. Manufacturers are developing anti-whiplash seats for the cars to minimize neck injury owing to the rapid movement. Key market players are also integrating sensing systems in the WPS to offer more protection and minimize the impact.

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These sensing systems are being developed in such a way that it can sense collision and severity of the impact and provide support at a very initial stage, minimizing the possibility of an injury. Seat backrest is also being equipped with Same Side Impact Protection System (SIPS). Manufacturers are also increasingly focusing on the design of anti-whiplash seats due to various heights, postures, and positions of occupants.

According to the latest report by Fact.MR, the global automotive Whiplash Protection System market is expected to witness robust growth. The market is estimated to register 6.9% CAGR during the forecast period 2017-2022. Owing to the rise in accidents resulting in the injuries in the neck and head is driving the demand for whiplash protection system in the vehicle. Moreover, manufacturers are also introducing new system including innovative technology. Following insights show how the global automotive whiplash protection system market will perform in the coming years.

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North America is expected to remain dominant in the global automotive Whiplash Protection System (WPS) market. By the end of 2022, North America automotive WPS market is estimated to surpass US$ 700 million. Owing to the government introducing regulations and safety standards for the automotive industry, hence, majority of manufacturers are implementing safety systems in vehicles. This is driving the automotive WPS market in North America. 

Europe is expected to emerge as the second most lucrative market. Recent advances in the vehicle safety rating system in the region is contributing to the growth of the automotive WPS market in Europe. Reactive head restraints-RHR system is expected to the most preferred automotive whiplash protection system. By the end of 2022, reactive head restraints system is estimated to reach nearly US$ 600 million revenue. Meanwhile, pendulum system is also expected to show impressive growth during the forecast period.

Sales of the automotive whiplash protection system is expected to be highest through OEM. Accounting for more than three-fourth of the revenue share by the end of 2017, OEM as a sales channel is estimated to create an incremental opportunity of more than US$ 500 million between 2017 and 2022.