Important SEO Tips For Your Website

Posted by waseem on September 7th, 2019

SEO stands for “search engines optimization,” and it is a system of rules and techniques that let users easily find your website. Figuring out SEO logic is the key to promoting a brand and involving customers. It is a guidance for a user, who becomes able to notice your website among thousands of similar. Luckily, SEO optimization is not as complicated as some suppose, and we are glad to share the basics.

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SEO elements

SEO techniques differ for every particular case and website. However, there is a couple of default stages each web resource has to go through on its way to effective google SEO rendering.

1. Analysis of competitors.

2. Internal optimization (texts, usability, cross links).

3. External optimization (search engines, catalogues, building link base).

4. Analytics.

Where to start

Specialists emphasize that the first steps to SEO optimization should start from the very beginning of website development. Every we resource starts from creating correct website structure. In case your website is not new, but it does not occupy high positions in search results, it is time for global changes.

10 rules of SEO optimization

1. Users come first.

SEO techniques are all about the efficiency of search engines. However, every SEO guide will tell you that usability is the key component to success. So where’s the the happy mean? Provide useful information instead of placing texts full of SEO keywords and no sense at all. Such algorithms are becoming less effective lately. Users don’t like it either.

2. Unique content

Unique conte nt is a huge advantage both for website’s rating and exclusive value for a particular user. People are getting annoyed by materials, which are published again and again, just in a slightly different form. Be original, and users will appreciate it.

3. White catalogs

Screening through catalogues, especially at the beginning, is going to boost its popularity considerably. Good start makes further promotion more seamless and less complicated.

4. Interlinking & internal connections

This is a significant step in SEO optimization routine Interlinking positively influences the speed of indexation and increase weight of certain pages in rendering. Provide smooth user experience, guiding your visitors from page to page by masterly located and useful links.

5. Choose right SEO keywords

Some believe that the more keywords you mention on a page, the higher searching rating you get. However, this is just a common mistake. Overabundance of keys makes a text sound fake and or even difficult to understand. Meanwhile, searching engines define such pages as spam.

6. Sharing & exchanging links

Placing links to other websites on yours is huge plus to your carma. Moreover, it is a good sign for searching engines. You should take care of locating links to your website at other resources as well. Besides obvious relations and interactions, you can attract new visitors, increase number of sessions, etc.

7. Domains

The age and zone of your domain are also significant elements of SEO optimization. Domains located in your home zone will appear in search results more frequently. Every more or less serious project should be located on the 2nd level domain. Meanwhile, subdomains are treated by searching websites as new ones.

8. Website pop-ups

This is a tricky element, so be careful. Lately Google tends to block pop-ups as potential malware. In case you use to much of those in your interface , the rating of your website can decrease significantly.

9. Forums

Promotion is a good thing, but too much of promotion is not. You should not rush to mention your web project in every forun or list in all known catalogues. This is the case, where quality of information is defining, not its quantity. Do not forget to use social media resources as supplementary.

10. Tags & meta tags

Searching engines got used to receive the basic information about a page judging from structure tags (H1, H2, lists etc.), alt text for images, and meta descriptions. For Google, it is your website in a nutshell.