Making Your Dental Practice the Best It Can Be

Posted by Rob A on September 8th, 2019

Whether you are starting out or have been in business for several years, here are tips you can keep in mind to help your dental practice be its best.

Be Yourself

Creating a harmonious office culture and staying true to your brand are a few goals you will want to aim for. Creating a vision for your practice and following through are essential. Communicate effectively with your staff and treat them well so they can treat the patients well.

Think of ways to differentiate yourself from the competition. Why should patients chose you? What makes their experience with your office different? You can examine everything from physical environment (waiting area, decor, flavors, technology used) to intangible benefits like superior customer service, personalized attention, patient education, etc, and find a way to stand out in value.

Be Flexible

As a medical professional and a small business owner you will need to wear many hats to have a successful dentistry. Remember that taking care of your business is just as important as taking care of your patients. It can be a good idea to set aside a day or two each week where you can focus on office and managerial tasks like staff development, marketing, business planning, and paperwork.

Don’t be afraid to delegate. If you have a great support staff then utilize their skills. If your strength isn’t in marketing but your office manager’s is, let them take the tasks. Be sure to communicate well so everyone is operating with the same mission and goals in mind. It is important to create a good work-to-life balance as well. If you are over-stressed or over-worked you and your business may suffer. Take time to learn a hobby, unplug from technology, spend time with family, and leave the office at the office.

Be Teachable

Lastly, you should always be teachable. The medical needs of patients and the technology used to address them are changing constantly. By attending dentistry conferences or taking online continuing ed courses you can be ahead of the curve and keep current on what you need to know, not only to succeed, but to become a leader in your industry.

Another valuable tip is to form a relationship with a mentor. This can be a great way to learn from the success and failures of another so you can find your own way. You can network with potential mentors at dentistry conferences, or work with your local small business organizations. Hopefully by putting some good habits into practice you will get the honor of being someone else’s mentor in the future and you can share what you did to make your dentistry be its best.