Marketing to Millennials-Canada-August 2019: Work/Life Balance Dubbed Second

Posted by Deeksha on September 10th, 2019

CEOs have become increasingly worried they will witness dearth of skilled workers as businesses compete fiercely for the best available manpower. Organization are increasingly focusing on the battle within Canada to retain people and woo right talent. Nevertheless, attracting the best of the millennial workers has become indispensable for their attitudes about work, career aspiration and knowledge of new technologies will highly likely redefine the culture of the 21st century workplace. These insights are according to the intelligence report, titled, “Marketing to Millennials-Canada-August 2019,” which has been of late added to Market Research Hub’s (MRH) exponential repository. The workforce and workplace are set to change drastically as millennials look to conduct business in more global settings and they tend to use different forms of technology to communicate across borders.

As technology dominates every aspect of millennials lives, they believe access to technology makes them more effective at work. Besides, millennials are vying for a work/life balance and potent diversity policies. Compared to financial reward, work/life balance holds significance position among millennials in Canada. As such, employees in several industries are rewarded by outcomes rather than the number of hours worked and leveraged to decide their workplace and time of the work.

Notwithstanding perception of gender bias remains a bone of contention for female millennials, more women are entering workplace. Further, millennials are more ethnically tolerant vis-à-vis their predecessors. Nevertheless, non-native population in Canada has skyrocketed over the years.

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Marketing to Millennials-Canada-August 2019: Report Synopsis

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Marketing to Millennials-Canada-August 2019: Research Methodology

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