Digital Advertising-US-August 2019: 5G Set to bring new wave of Geo-Location
Posted by Deevika on September 10th, 2019
With digital marketing spending outstripping TV ad spending in the US, advertisers are increasingly using digital in innovative ways to connect with tech-savvy consumers. Pre-roll video ads on websites and sponsored posts on social media channels have provided significant opportunity to brands to reach business audience and consumers.
These insights are according to the intelligence report, titled, “Digital Advertising-US-August 2019,” which has been freshly added to market Research Hub’s (MRH) exponential repository.
Players continue to reinvest their budgets in an array of digital advertising options as digital videos exhibit exceptional growth. Online video advertising has been one of the fastest rising internet advertising category, fueled mainly by soaring consumer preference for video content, including popularity of Facebook and Instagram stories, YouTube and pronounced ease of access to video platforms and services.
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Even though these platforms potentially hold inventory abound, a few of the brands have been concerned about safety. For instance, live streaming of inhumane and atrocious acts of violence in New Zealand in March 2019 and the inadvertent advertisement of big brands screening alongside; and the terror-related activity through pre-roll advertising on YouTube have compelled some of the advertisers to stop or pause their advertisements on digital platforms.
The wave of 5G has had positive influence in the growth of digital advertising ecosystem as the technology is set to bring new wave of geo-location based advertising and propel connectivity and bandwidth. While digital assistants has taken the advertising world by storm, new regulation could stall the growth of digital advertising market.
Digital Advertising-US-August 2019: Report Synopsis
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