India Alcoholic Ready-To-Drinks (Rtds) Market 2019-2025

Posted by Sophia Jones on September 10th, 2019

Market Reports on India Provides the Trending Market Research Report on “India Alcoholic Ready-To-Drinks (Rtds) Market 2019-2025” under Alcoholic Beverage category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports.


The market for Alcoholic Ready-To-Drinks (RTDs) in India has been anticipated to upsurge with 9.81% of CAGR in terms of revenue and 12.05% of CAGR in terms of volume in the forecasting years of 2019-2025.

Young adults are the primary consumers of RTDs/high-strength premixes, with sales strongest among those below 35-years-old. This is linked to the fashionable image of these products. RTDs/high-strength premixes also appeal to both men and women, with the latter often attracted by the sweeter image of these products in comparison to beer and their lower strength in comparison to spirits. The sales of alcoholic ready-to-drinks are also being boosted due to new product developments - Diageo's Smirnoff Ice was launched in 204, whereas Radico Khaitan entered the market in 2015. The growth of the market, however, is hindered due to factors such as increased taxation.

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India Alcoholic Ready-To-Drinks (Rtds) Market


The prominent companies in the India alcoholic RTDs market are Bacardi & Co., Ltd., Radico Khaitan and Diageo Plc. Though Bacardi is the predominant player in the Indian market, it faces stiff competition from the other players.

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Sophia Jones

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Sophia Jones
Joined: August 22nd, 2017
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