Freezer Paper Market Size Estimated to Observe Significant Growth During 2017-20

Posted by Vijay Kundekar on September 10th, 2019

Many attributes of food industry is dependent on packaging industry. Efficient packaging enables manufacturers to extend the shelf life of the food items and improves the handling of the food items thus benefiting both retailers and food service industry. Freezer paper is one such solution innovated by packaging manufacturers which provide efficient storage of the food applications. Freezer paper is a thick paper waxed from one side. Manufacturers use the other side of the freezer paper for advertisement and labeling purpose.

Meat products are packed against the waxed side of the freezer paper and labeling or printing on other side of the freezer paper increases the visibility of the company helping in building of brand image. The waxed side of the paper does not allow juices of the meat to seep through or moisture to penetrate inside the packaging. Freezer paper also provides strength to the packaged product through its thickness enabling storage of the meat products. Most of the freezer paper are microwavable and are available in the form of rolls and sheets for various sizes for both bleached and unbleached product format.

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Freezer Paper Market: Market Dynamics

With the expanding attributes of packaging, the role of packaging is also increasing. Now world flexible packaging market is estimated to be US$ 238 Bn and is expected to grow at a CAGR of over 5.5% during the forecast period. The extensive use of freezer paper for storage of meat products is the key driver for freezer paper market. The ability of freezer paper providing strength to the packaged products is another factor supporting the growth in the freezer paper market. Apart from packaging capabilities, the use of freezer paper also provides smooth printing areas for packaging manufacturers hence increasing the attractiveness for freezer paper market.

Being a biodegradable product the demand for freezer paper is set to increase during the forecast period creating significant opportunities for freezer paper market. However, the presence of meat packaging formats such as vacuum skin packaging may hamper the growth in freezer paper market. The low cost of raw material, light in weight, simple process for production and ease in usage may add advantage and provide an edge for freezer paper over its substitutes and support the growth in freezer paper market. Most of the manufacturers are using bleached freezer paper so as to increase the attractiveness of the packaged items.

Freezer Paper Market: Market Segmentation

Based on the product type, freezer paper market is segmented into

• Bleached Freezer paper
• Unbleached Freezer paper

Based on the application, freezer paper market is segmented into

• Meat
• Seafood
• Poultry
• Bakery Products
• Other Food Application

Freezer Paper Market - Regional Outlook:

Regionally global freezer paper market is segmented into

• North America
• Latin America
• Eastern Europe
• Western Europe
• Asia-Pacific excluding Japan (APEJ)
• Middle East & Africa (MEA)
• Japan

North America is expected to account for the largest share in consumption of freezer paper market due to the large consumption of meat products. Western and Eastern Europe regions are expected to account for the significant share in freezer paper market due to the lifestyle of the consumers in the region. The demand for freezer paper is expected to increase in Latin America and Middle East & Africa Market. Asia Pacific excluding Japan region is expected to grow moderately during the forecast period in freezer paper market. Growth in freezer paper market is expected to grow rapidly in Japan region.