Geofencing Market Analytical Overview, Comprehensive Analysis and Segmentation

Posted by Ehtesham Peerzade on September 11th, 2019

Market Highlights

The lucrative nature of geofencing market can be estimated from this fact that almost tech giants like, Apple, Google, Bludot are competing with each other to invest in geofencing. Market Research Future (MRFR) has published and released a research report about the global geofencing market that envisions massive enlargement for this market with 27% CAGR during the forecast period between 2017 and 2023. In terms of cash, the market is expected to be worth US $ 2,387 mn by the end of the forecast period.

The key drivers of the global geofencing market include ease of integration and deployment of geofencing solutions, increasing demand for geofencing solutions across various industry verticals, increasing demand for location-based applications among consumers, and rise in the use of spatial data & analytical tools.

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Major Key players

  • Apple, INC. (USA)
  • Bluedot Innovation (USA)
  • Esri (USA)
  • Geomoby (Australia)
  • GPSWOX, Ltd. (USA)
  • Localytics (USA)
  • Pulsate (USA)
  • Fi Holdings Inc. (USA)
  • Swirl Networks Inc. (USA)
  • Thumbvista (USA).

Segmentation:

The global geofencing market has been segmented on the basis of organization size, solution, services, type, vertical, and lastly, region. On the basis of organization size, this market has been segmented into small & medium enterprises (SMEs) and large enterprises. The service-based segmentation segments the market into application programming interface (API) management & testing services, consulting & advisory services, deployment & integration services, and support & integration services. By type, the market has been segmented into fixed geofencing and mobile geofencing.

Based on the vertical, the market has been segmented into Banking, Financial Services and Insurance (BFSI), government, healthcare, manufacturing, media & entertainment, retail, transportation, and others. Out of all these segments, transportation sub-segment is expected to hold the largest market during the forecast period. Government sub-segment is expected to hold the second largest market share during the forecast period. According to the report, Government vertical applications of geofencing solutions include law enforcement, military vehicle management, and others. The report also expects BFSI sub-segment to witness significant growth rate.

The regional segmentation of the global geofencing market segments the market into continent-based regional markets known as North America, Europe, Asia Pacific, and the rest of the world (RoW). North America is the largest market among all regional markets. The growth in this region is dominated by the United States of America (USA) and Canada, with Mexico being a significant revenue generator. The primary factors driving the market growth in this region include the increasing demand for analytical tools & spatial data in this region. Other factors include a well-established infrastructure which allows implementation of advanced technologies, increasing popularity, and rise in the adoption of business intelligence.

Regional Analysis:

Europe is the second largest regional market because, after North America, Europe is the most technologically advanced region. The most important country-specific markets in Europe are France, Germany, Italy, and the United Kingdom (UK). The Asia Pacific is the third largest regional market, and during the forecast period, it can expect a bright future due to the growth of various smart cities in countries like China and India. Other important country-specific markets in this region are Japan and South Korea, followed by the rest of the Asia Pacific region.

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Table Of Contents

TABLE 1 GEOFENCING MARKET, BY COMPONENT

TABLE 2 GEOFENCING MARKET, BY GEOFENCING TYPE

TABLE 3 GEOFENCING MARKET, BY ORGANIZATION SIZE

TABLE 4 GEOFENCING MARKET, BY VERTICAL

TABLE 5 GEOFENCING MARKET, BY REGIONS

TABLE 6 NORTH AMERICA GEOFENCING MARKET, BY COMPONENT

TABLE 7 NORTH AMERICA GEOFENCING MARKET, BY GEOFENCING TYPE

TABLE 8 NORTH AMERICA GEOFENCING MARKET, BY ORGANIZATION SIZE

TABLE 9 NORTH AMERICA GEOFENCING MARKET, BY VERTICAL

TABLE 10 U.S. GEOFENCING MARKET, BY COMPONENT

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Ehtesham Peerzade

About the Author

Ehtesham Peerzade
Joined: May 22nd, 2019
Articles Posted: 355

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