Social Media Video in 2019
Posted by John Smith on September 12th, 2019
Video is on the up and up. Everyone knows it; allstats show it. And most of this increase is on, and due to, social media.The following statistics stem from a survey completed end of 2018 by the company Wyzowl with complements added by Smart Cuts Video & Animation.
YouTube Video -87% of video marketers have used YouTube as a channel. (The same number as 2018.) Out of those, 80% say it’s been successful for them. (Down from 90% in 2018.) 88% plan to use it in 2019.
Facebook Video -84% of video marketers have used Facebook video as a channel. (Up from 68% in 2018.) Out of those, 85% say it’s been successful for them. (Down from 87% in 2018.) 78% plan to use it in 2019.
Facebook Live -35% of video marketers have used Facebook Live as a channel (Up from 34% in 2018.) Out of those, 74% say it’s been successful for them. (Down from 81% in 2018.) 36% plan to use it in 2019.
Instagram Video -51% of video marketers have used Instagram video as a channel. (Up from 41% in 2018.) Out of those, 88% say it’s been successful for them. (Up from 87% in 2018.) 67% plan to use it in 2019.
LinkedIn Video -51% of video marketers have used LinkedIn video as a channel (Up from 38% in 2018.) Out of those, 84% say it’s been successful for them. (Up from 75% in 2018.) 61% plan to use it in 2019.
Twitter Video -45% of video marketers have used Twitter video as a channel (Up from 39% in 2018.) Out of those, 71% say it’s been successful for them. (Up from 70% in 2018.) 43% plan to use it in 2019.
Snapchat Video -12% of video marketers have used Snapchat video as a channel (Up from 11% in 2018.) Out of those, 50% say it’s been successful for them. (Up from 27% in 2018.)10% plan to use it in 2019.
Vertical Video -87% of people say they typically hold their phone ‘vertically’ for general use such as web browsing, email and texting. When it comes to filming something on their phones, it’s a different story. 60% say their natural instinct would be to film horizontally, vs. 40%vertically. When viewing videos, 75% of people prefer to watch horizontally vs. 25% vertically. 82% of people find it annoying or off-putting to watch videos with a ‘black bar’ where the video hasn’t been properly optimised to display in their chosen orientation.
Video Sharing - 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content. Video came out ahead of social media posts (23%), news articles (16%), blog posts (5%) and product pages (3%).
