Top 4 Tips for Service Based Companies to increase Traffic

Posted by Jason Taylor on September 12th, 2019

Is your business a service-based company?

If so, it can be challenging at times to know were to focus your marketing efforts on. Getting organic traffic to your website can be easier than you think if you learn how to implement these next 4 tips correctly on your webpage.

Tip #1: Optimize for Local SEO This is a must have for businesses that only serve a specific geographical area. Over half of today’s Google searches come from mobile devices. Since most people will be searching for a certain location, you need to be able to connect your location throughout all your online channels.

Here are 3 quick ways to optimize your business for local SEO

1. Get verified on Google My Business if you haven’t yet. Its free, easy and most importantly will tell Google exactly where you are located quickly.

2. Get listed on local-based directories, for example look for a directory that is specifically for businesses in your area. Do some research to find the most valuable ones that will be worth your while. Some might ask for a fee to get listed on, only do this for high quality directories.

3. Make sure your NAP (Name, Address, & Phone number) are listed identically everywhere you use it. Pro-Tip: Include your Address in your website’s footer

Tip #2: Leverage Local Keywords It is no secret that using keywords has been a go-to for SEO-marketers since Google was born. Now it’s a little more complex than simply throwing your keywords everywhere you can.

Googles algorithm has caught on to spammy techniques and you need to strategically use this approach in order to boost your local rankings. You can use tools like Google Keyword Planner to be able to find the most searched for keywords in that area.

This will be different that just general, broad keywords because it will have to be a more narrow and specific approach.

By using its Keyword “Ideas” generator you can get some good clue of what people would most likely be searching for and you can leverage this by including some of these phrases in your content.

Tip#3: Create a Blog It is no secret that almost every business now days has a blog on there site, now only a fraction of these sites keeps up with having a steady flow of blog posts year-round. This could have a significant impact on your SEO rankings as blogs create a sense of awareness and exposure to your brand. Not to mention that others could potentially share or even link-back to your article if it’s top notch stuff. Here are a few tips to keep in mind when creating a blog post:

• Create an eye-catching title o Use a Keyword + number + adjective do help create an awesome title

• Format your blog to be easier for the reader to understand o Use sub-topics and bullet-points to let visitors scan through your information easier.

• Add a summary of your information so those who are in a hurry can just soak in all the information just from your summary instead of having to scroll through your entire article.

• A good blog should be at least 1000+ words

• Look at your competitors and see in what area you can beat them in. Whether it be making it more in-depth, or adding pictures, videos, infographics, etc.

Tip #4: Build Links For Google to trust your site it is important to leverage the use of back-links. These are links that you can get from other sites in your niche. There are different methods of receiving a link back to your website. You could build backlinks from:

• Guest posting • Forums • Link Exchange • Blogging

Building quality links takes time but there is no doubt that by using this strategy, you can build a solid amount of traffic going to your site. You can begin by building real relationships with websites and bloggers in your niche. Reach out to them by first providing some sort of value, you don’t want to come off as pushy. Explain to them your area of expertise and what sort of value you could provide them or their audience. You can also begin by going on forum sites like Quora or Reddit and finding relevant topics in your area of expertise. You can then answer these questions or make up your own, then you could link back to your site if it would be helpful for the user. You don’t want to simply spam your website everywhere you can, this could result in being penalized. For more information feel free to visit our website for more tips and information on how to optimize your website for SEO.