What is Website Design and Why It Matters

Posted by John Wick on September 16th, 2019

You are running a business online or offline it doesn’t matter. If need recognition, make your presence known on the internet.

Now how do you reach your audience and give your business an exponential growth? It’s simple! Make a website of your company or business and rank it online. The truth! It’s not an easy task. There are lots of complications in designing the website. Why do you think there are so many website design companies in Sutton and London?

Simply put, website design is an art. An appealing way of representing your company to the world so that they may approach you and do business with you. It is like a shell of your company on the internet. The shinier the shell, the higher the rank. Which simply means a lot of potential business reaching out to you.

Promoting your business takes a lot of planning. Most business organizations made the mistake of making their websites just functional with no unique design. They simply looked bland and uninteresting. Which scared away any potential customers that came to their sites.

They used generic and repetitive designs that were unoriginal and didn’t attract much audience, moreover confused them as nothing was organized. So, even if your SEO game is strong and you have somehow ranked your website in the top pages, all that effort will be in vain if the website design is outdated and outright bland.

These are the important things you need to make sure are incorporated in your website design:

• Easy Navigation

There are a lot of examples of website designs that left their viewers confused and scratching their heads. You need to make sure the design of the website should be such that any child could easily navigate through your catalog. The design should be simple and easy to read. The color scheme shouldn’t make the words difficult to read for the user. It should be easy on the eyes so the user will not get lost while browsing your website.

• Visually Attractive

The visual representation of your website design should be creative and give the user a sense of importance. It should be able to efficiently deliver the message that you are trying to give your audience. Use short messages rather than long paragraphs as they enhance the user experience

• Keep The Audience Engaged

You have made sure the audience visits your website, but your ultimate goal is to make them stay and make them come back for more. Don’t let the user feel bored and unengaged. Use interactive videos, audio clips and interesting images which will keep the user interested and engaged in your website. This will ensure the user will spread the good word of mouth and get more audience to reach your website.

• Interesting Content

The content of the website is part of the website design. Most people get confused with this term. But in reality, the content is part of the design. When the reader opens up a page they are most interested in the first paragraph of the content. A good designer knows where to place the right words to generate a call to action. Whereas the interesting content will create a sense of originality and inspiration in the reader that it will make him loyal towards your company.

• SEO Friendly

Make sure the website you design is SEO friendly. The search engine crawler needs to be able to understand the design of the website. If the design isn’t SEO friendly, it will be extremely difficult to rank the page on the top. This will greatly affect the user traffic of your website, as you aim to get as much traffic as possible.

• Brand Persistence

Your brand has a name. It is associated with a logo. You use it to promote your company and create brand recognition. It is important to incorporate that brand logo into your website design to create brand awareness and persistence. It will create a sense of comfort for your customers as visual communication of your brand links to the website. This will create a strong positive association with your company.

If you find yourself stuck while designing a website, you can get guidance from professional website design services in Sutton because your website communicates your brand image to your customers and needs to be spot-on!