Oyo Business Model | How Does Oyo Work & Earn| Marketing Strategies of Oyo

Posted by ALEX JOSEPH on September 16th, 2019

The largest branded network of hotels, Oyorooms started off its preambular actions around an aggregator business model in 2013. With its shatterproof trials it has now become an abode to 450,000 rooms globally operating in over 500 cities in India, Malaysia, China, Nepal, the United Arab Emirates, the United Kingdom,  Indonesia, Saudi Arabia, the Philippines & Japan. Visiting the history, Ritesh Agarwal hailing from Orissa started Oravel Stays for listing and booking of hotels. The company used to establish partnership with different hotels, lease some of the rooms and sell them under its own name. It still works similar but there is a slight change in the business model.

They are putting their main focus still on quality. They have made the partners provide services at predetermined standards to maintain the brand image. The business model of Oyo rooms was much like Airbnb but the focus is not only on discoverability but also on standardized quality. The services used to be sold by the name of Oyo rooms and customers did not care who the partner was. It was a combination of aggregator business model and franchise business model earlier but now it is based on purely franchise concept.


ALEX JOSEPH

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ALEX JOSEPH
Joined: September 11th, 2019
Articles Posted: 9

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