Online Reputation Matters- Protect yourself from online bad reviews

Posted by Deniz John on September 16th, 2019

Online reputation management is defined as the process which ensures that your brand has established the best possible online image. It is one of the most valuable assets of a company and not acting towards bad reviews about the company can cause a huge impact on the overall repo score, hence reputation management for Companies should be the top priority.

Thus, if you are struggling from bad online reviews, then below mentioned are the list of certain things that can help you in managing your company's reputation, which is:-

• Search about yourself

If you are facing bad reviews about your company then your first and the foremost step is search about yourself on Google as it is one of the easiest ways that can help you in managing your online reputation. Once you have to find the bad review then it's your responsibility to contact the site directly and get the content removed.

• Avoid being defensive

Once you have to find the bad review, then don’t act defensive and instead of defending the situation take the customer’s side and start working towards the problem. Make your customer feel that their situation has been handled well.

• Put appropriate Content on Your site

Blogging is one of the best ways to handle your reputation because it is the positive content that has been published about your business on the internet. Your content also shows that you are the trusted resource in the industry, and it can also help you in creating brand awareness among people.

• Become active on the social media platform

By responding actively on social media can also help you in increasing the traffic towards your website content which further improves the ranking of your website. Thus, help you in turning down the negative reviews of your organization.

• Make use of testimonials

A testimonial section can help you in building the positive reputation of your company against the negative reviews.  In the testimonial section, you can write about the success stories of your customer or you can use the quotes and reviews that have been written by your customers.  

• Create comprehensive Google Alerts

By creating Google alert, you become capable of monitoring your business reputation across the web. This alerts will also help you in notifying about the stories that are associated with your name. It will also help you in bringing the post that has included the use of a specific keyword. And if you are a business owner then you can also set the alert based on the name of your business as well.

• Think twice before posting

 “What you share online always stays online” therefore, before hitting the share button, make sure that your action is completely associated with your brand. And if you are angry, then it is recommended you should never post anything on social media because it can greatly impact your business. For keeping your brand strong, it is suggested to always spell-check your comments and posts.

• Establish communication with your customers

In case, if a customer asks you a question on social media, then provide them with a quick response as it can help them in determining what your business is proactive and is totally focused towards their customer and by actively making your presence on the social media will not only help you in building your online reputation but it will also help you in promoting the positive reviews about your company.

Thus, having a bad review about your company is sometimes unavoidable, but how it can be handled make all the difference. Hence, responding to your customer with anger can cause great harm to your business name or brand. But handling them in a positive way can help you in building the overall success of your business.