Positive factors in the Global Frozen Food Market

Posted by Andrew Thomas on September 16th, 2019

Frozen food items are prepared by freezing food, with the intent of preserving them from the time they’re packaged till the time they’re consumed. Usually, manufacturers take either of these two approaches to accomplish this – one which is a mechanical freezing methods brings the foods down temperatures below 30° F. The other is to flash freeze the food, also referred to cryogenic and this entails colder temperatures of less than 160° F, and is better suited for larger food quantities.

And there’s a good reason for doing this too; with the lifestyle of the average consumer turning out to be as hectic as it is, the demand for quick and healthy, convenience food or meals is huge. Also adding to the level of demand that the Global Frozen Food Market has to cater to are improved living standards, increasing number urban settlements and working homemakers who don’t have the time to prepare a full meal in every sense of the word.

For these consumers, frozen foods are the kind of alternative they go for when fresh, canned and home-cooked food isn’t available. At the same time, the distribution of foods also essential to the success of this market and the availability of product options on retail shelves. 

Frozen food distributors are making full use of the increase in a number of domestic and multinational retail chains that includes a network of hyper-marts and super-marts, all fostering the shift of trends towards this kind of eating. At the same time, smaller vendors have integrated their stores with big-time industry participants for both frozen foods and the top distribution chains that make these foods readily available in smaller economies.      

One more interesting factor is the increase in the number of labels, both from private and local brands that attractive to the consumer for a number of reasons. They’re attractive because they of the ready to eat variety or need minimal preparation at best. There are multiple cuisine options too, ranging from snacks, starters, full meals and desserts like hamburgers, Chinese food, Italian pasta, red meat, and the list goes on, all in innovative packaging. Among the options for frozen foods are those made out ofnatural, organic ingredients.

Speaking of innovative packaging, manufacturers are investing in the very best that technology has to offer so that the foods maintain their integrity across all stages of the freezing process – the machine filling, packet sealing, freezing, storage, transport and finally the thawing and cooking. They are also developing and using advanced packaging too that can survive all forms of freezing and microwaving environments.       

So out of the foods that consumers can buy, many of them come in pouches, cartons, pans, lidded trays, plastic or composite cans, boxes, boil-in or microwave-in bags, and crystallized PET trays. The use of dynamic packaging like this extends the shelf life and consumption safety of the foods.  

Where there’s lots of scope, there’s lots of competition as well – so competition is a factor that can make or break a manufacturer. As there are too many players, the cost of switching from one supplier to the next doesn’t cost the consumer all that much – in fact, they might even come across a wider range of options when they do.

Like it? Share it!


Andrew Thomas

About the Author

Andrew Thomas
Joined: February 6th, 2019
Articles Posted: 33

More by this author