Facebook and Google Adwords- Making the Connection Better

Posted by Corie Dawson on September 18th, 2019

When you look into marketing across different platforms, it is a common error to look at them as separate entities. Each marketing platforms offers you specific advantages over the other; hence, it only makes sense that you take advantage of each platform. So, why should you only opt for one of them when you could use them in conjunction?

Here’s how you can draw a solid link between Facebook and Google Adwords in your marketing endeavour.

Incite brand searches on Google with the help of Facebook Ads

With the help of a compelling Facebook ad campaign, you can convert old audiences. But that is not all; it can also help you incite more searches for your brand on Google. It has been found that most users who view a Facebook ad they are somewhat interested in, go on to Google to search the brand. The explanation for this is simple; if they are interested in the ad, they will want to learn more about your company and search for your brand on Google.

Catchy Headline

An effective Facebook ad is one which has a catchy headline. Most people will search a headline on Google rather than a brand name, simply because the headline is more memorable. Hence, you have to be careful about what headline you use for your campaign.

Re-target your audience

When you are managing two ad campaigns across two platforms, you will know how crucial it is to re-target your audience. Cross-platform re-targeting can be beneficial. Re-target is not just about displaying the same ad to a person, but rather showing up on their feed across different platforms. With a Facebook ad campaign, re-targeting is made easier.

Online marketing is not easy; there are nuances to it which can take you years to perfect. To get the help that you need to strengthen your marketing strategies, you can visit website of Marketing Sweets.